Men'S Underwear Shop: Inspiring Men'S Love For Beauty

We know that a potential market capacity depends mainly on purchasers, purchasing power and buying motives.

Therefore, businessmen should be able to see the undercurrents of male consumers' conceptual change, and actively stimulate the physical and psychological needs of male consumers, triggering their buying motives, and further guiding and consolidating the new concept of male consumers accepting underwear, so as to turn them into sales force.

Chinese traditional criteria for men are "just" but "light".

This is the social role orientation brought about by gender identity.

Gender identity is an important part of male consumers' self-concept.

It refers not only to the state of the body, but also to the spirit.

People usually follow the expectations of culture for a certain sex and how to do it.

Different cultures also give men different masculinity and behavior, traditional.

The idea has not completely subsided.

With the improvement of material culture and frequent activities of social interaction, men pay attention to "both inside and outside". This is a fashion trend.

Nowadays, men's underwear has gradually developed from the single function of covering the body to movement, interest and sexuality. Men's healthy body and masculine beauty are reflected by a pair of tasteful underwear.

Of course, apart from brand and style, men's underwear should be physically and psychologically comfortable.

According to China

Research group research shows: Men's underwear main purchase group is between 25 and 40 years old, more than half of male customers in the process of buying the advice of the opposite sex partner products.

Thus, as the main viewers of underwear, apart from the customers themselves, they are mainly spouses and heterosexual friends. Therefore, the view of the spouse and the opposite sex friend's underwear is largely a consumer's potential consumption needs and motivation.

According to the survey, during the period of love and marriage, consumers will pay more attention to their appearance from inside to outside in order to win the favor of the other party.

Those fashionable underwear with unique style and color are conducive to creating a warm atmosphere, thus attracting consumers' love.

Michael Solomon, American scholar

The purpose of modifying itself is studied and expounded.

He believes that in every culture, the body will be modified or altered in some way.

Self modification is usually done for the following purposes: to distinguish between group members and non group members, the needs of individuals to integrate into social organizations; the personal understanding of gender categories; to increase the identification of gender roles; to symbolize social behavior and high rank of expectations, to provide a sense of security for me.

Therefore, it is not difficult to understand that when men are pleased with themselves and people, they also pay more attention to the group identity and sense of security brought about by their self dress.