RMB Exchange Rate "Three Consecutive Down" Import Cross-Border Electricity Supplier Situation?

After last week's "three consecutive falls", many exporters felt the pressure of exchange rate.

So, does it have a big impact on imports?

Reporters paid particular attention to the close relationship with consumers.

The imported platform found that the situation was different because of the different thickness of their families.

Overseas purchasing: no price increase, no profit.

For some small overseas buyers who are small, especially those who sell out today and get goods tomorrow, the exchange rate changes make them feel "not easy".

Reporters in a well-known website randomly found a purchasing Korean clothing sellers.

The other side is more worried about the status quo: "the impact of exchange rate changes on us is of course great.

Our process is to send people to buy things in Korea after the order is placed.

When the exchange rate changes, we are already very thin profits, all of a sudden being squeezed fast.

A seller who made the German "love He Mei" milk powder purchasing agent on Taobao also told reporters that the exchange rate had great influence. "Now you have a look at what commodity we have, we must pay close attention to it."

We'll have to adjust the price right now. "

Mr. Li is also considering the price adjustment, but he dare not rush out.

"If competitors are still in stock and we rush to raise prices, we must lose the competitive edge."

As a result, he began to follow the overseas purchasing agent, looking for first-rate wholesalers with stock on hand.

Hung boss, a well-known cross border electricity supplier in Hangzhou, has been supplying small and medium-sized cross-border electricity suppliers with imported milk powder, diapers and other commodities, which is equivalent to a first-class wholesaler.

He's very busy these days. "

After the change, there are dozens of small and medium-sized cross-border electricity providers have asked me, saying, "please order me, can we go out at the original price?"

It turned out that before the exchange rate changed, hundreds of thousands of cans of powdered milk and tens of thousands of packages of orders ordered by overseas overseas were settled by foreign exchange.

Although some of the first - level wholesalers have risen, Hong Kong is still supplying the original price. Of course, it is selective to provide good customers with good relations.

Hong boss is very aware of the current situation of these customers. "Many small and medium-sized cross-border electricity providers who cooperate with us usually earn 2% to 5% of their profits.

The depreciation rate of RMB is reduced to 2% to 3%.

This means that if they do not rise in price and the price is not cheap, they may lose money. "

In the end, Hong boss only met the "original price" request of less than 10 household appliance manufacturers.

"There is a well-known milk powder purchasing boss repeatedly asked," tens of thousands of cans of the original price of European milk powder ", and finally we only gave him half.

Insiders told reporters that at present, the number of cross-border electricity providers imported is very large. "For some small and medium-sized, entrepreneurial cross-border electricity suppliers, the depreciation of the renminbi will undoubtedly increase their procurement costs.

In order to compensate for the increase in the cost, it is almost certain to raise the price of goods sold.

Medium-sized electricity providers: diapers and other imported goods have risen in price.

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"The depreciation of the RMB will definitely have an impact on cross-border electricity suppliers who are engaged in import business."

Dong Sheng, general manager of the "mother and child home" responsible for cross-border business, told reporters positively.

However, he said that the extent of the impact is still within the scope of being able to bear.

In Dong Sheng's view, the original "Hai Tao" market is vigorous, and "Hai Tao".

The situation of cross-border e-commerce business is good, because overseas goods are cheaper. With the depreciation of the RMB, some import cross-border electricity suppliers will face a new situation of decreasing gross margins and increasing costs.

"The goods we buy from abroad should be settled in US dollars, while domestic consumers will use Renminbi to settle with us.

This means that our gross margin should be reduced and the cost should be increased.

According to the current exchange rate changes, our cost has increased by about 2%-3%. "

Dong Sheng explained to reporters that this part of the cost will eventually be paid by consumers.

Take the "mother and baby home" as an example. This medium-sized import and export cross-border electronic business platform, such as diapers and other baby products, has recently increased the price accordingly, with an increase of about 2%-3%.

That is to say, Japan, who had originally priced a price of more than 100 yuan, is now getting two or three yuan.

Dong Sheng told reporters that the import commodities that were particularly affected by the exchange rate were "fast food products" such as diapers, milk powder and so on.

"Sales of FMCG are relatively large, gross margins are relatively low, price sensitivity is very large, and the impact of exchange rate fluctuations is the biggest."

Large platform: foreign exchange reserves are enough, not a big impact in the short term.

However, some large cross-border electricity suppliers of imports have a relatively strong bearing on exchange rate changes.

NetEase's koala shopping is a typical example.

"There will be no big impact in a short time."

Koala Hai told the relevant person in charge, "NetEase has been holding a larger scale of foreign exchange reserves. NetEase koala purchase is based on these foreign exchange reserves, so the depreciation of the renminbi will not increase our purchasing cost, and we will not adjust the price of the goods sold."

Taking the procurement as an example, the person in charge took the batch from the origin and collected the overseas brands and the upstream wholesalers to reduce the intermediate links.

"It means that the purchase price we have got is already" overseas wholesale price ", so the price of some products is lower than that of overseas terminal supermarkets. In the pport links, we rely on partners to conduct large-scale centralized shipping or air pportation, so as to reduce the freight cost of each single product as far as possible.

According to its introduction, koala Hai not only does not raise the price at present, but it is still making profits. In the past three days, it has produced a specific commodity and is making a big promotion.

For an imported cross-border electricity supplier with increased cost, a foreign exchange expert in the province suggested that "capital is the blood of enterprises".

We suggest that enterprises that have already been importing orders in the market should pay a little money as soon as possible and lock in the exchange rate in time.

However, the expert also reminds us that there is no need to buy large quantities of foreign exchange and store them there.

Because exchange rates fluctuate from top to bottom, doing so may not be cost-effective at times.