Online Retail Business Statistics In The First Half Of This Year

Online monitoring statistics: Taobao, Tmall, Jingdong, suning.com, Gome online, No. 1 store, Amazon, Dangdang, jumei.com, Lok bee net, new egg net, vip.com, QQ online shopping, I buy Netware, fast and easy 15 online retailers' data.

Men's shoes

2015 in the first half of the year,

A total of 84 million 348 thousand sales were online, with sales volume of 10 billion 282 million 906 thousand yuan, and the average paction price was 121.9 yuan, and sales volume was NA%.

The top three brands are: Playboy /PLAYBOY, /YEARCON, AOKANG /Aokang, and Playboy /PLAYBOY has the highest sales volume of 2 million 632 thousand, and the top three brands are: Playboy /PLAYBOY, camel /CAMEL, AOKANG / Aokang, among which the sales of Playboy /PLAYBOY is the highest, reaching 55678.2 million yuan.

In terms of electricity supplier channels, B2C accounted for 50.5% of sales, and C2C accounted for 49.5%, of which Taobao sold the most, accounting for 49.5%.

Female consumers were higher than men, and male consumers accounted for 48.4%. The proportion of consumers in East China was the highest, reaching 40.6%, followed by North China and central China.

Two, women's shoes

2015 in the first half of the year,

A total of 161 million 310 thousand sales were online, with sales volume of 17 billion 830 million 304 thousand yuan, and the average paction price was 110.5 yuan, and sales volume was NA%.

The top three brands are Daphne /DAPHNE, /YEARCON, GUCCI /GUCIHEAVEN, Daphne /DAPHNE has the highest sales volume, reaching 2 million 177 thousand pieces, and the top three brands are: Er Kang /YEARCON, GUCCI Tianlun / GUCIHEAVEN, Staccato /STACCATO, among which, the sales volume of Er Kang /YEARCON is the highest, reaching 300 million 578 thousand yuan.

In terms of electricity supplier channels, B2C accounted for 28% of sales, and C2C accounted for 72%, of which Taobao had the highest sales volume, accounting for 72.0%.

Female consumers were higher than men, and male consumers accounted for 42.8%. The proportion of consumers in East China was the highest, reaching 40.2%, followed by North China and southwest China.

Three, basketball shoes

2015 in the first half of the year,

A total of 4 million 180 thousand sales were online, with sales volume of 1 billion 892 million 736 thousand yuan, and the average paction price was 452.8 yuan, and sales volume was NA%.

The top three brands are Nike /NIKE, Nike Jordan /Air Jordan and PEAK /PEAK, among which Nike /NIKE has the highest sales volume of 572 thousand, and the top three brands are Nike Jordan /Air Jordan, Nike /NIKE and Lining /LI-NING, among which the sales of /Air Jordan /Air Jordan is the highest, reaching 540 million 532 thousand yuan.

In terms of electricity supplier channels, B2C accounted for 42% of sales, and C2C accounted for 58%, of which Taobao had the highest sales volume, accounting for 58%.

Male consumers were higher than females, of which male consumers accounted for 64.6%, while consumers in East China accounted for the highest proportion, reaching 38.9%, followed by North China and central China.

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Four, running shoes

In the first half of 2015, running shoes sold a total of 19 million 57 thousand pieces online, with a sales volume of 4 billion 93 million 174 thousand yuan, with an average price of 214.8 yuan and sales volume of NA%.

The top three sales items are XTEP /XTEP, Nike /NIKE and new /New Balance, among which XTEP Nike has the highest sales volume, reaching 2 million 341 thousand, and the top three brands are Nike /NIKE, new Brun /New Balance and XTEP /XTEP, among which /NIKE /NIKE has the highest sales volume, reaching 734 million 335 thousand yuan.

In terms of electricity supplier channels, B2C accounted for 54.7% of sales, and C2C sales accounted for 45.3%, of which Tmall had the highest sales volume, accounting for 49.9%.

Male consumers were higher than females, of which male consumers accounted for 63.5%, while East China accounted for the highest proportion of consumers, and 38.6% of them were in North China and southwest China.

Five. Outdoor shoes

In the first half of 2015, the sale of outdoor shoes online was 5 million 322 thousand, with sales volume of 1 billion 66 million 561 thousand yuan, and the average paction price was 200.4 yuan, and sales volume was NA%.

The top three brands are camel /CAMEL, Carlo /crocs and Pathfinder /TOREAD. Among them, camel /CAMEL has the highest sales volume, reaching 520 thousand, and the top three brands are: /crocs, camel /CAMEL and Pathfinder /TOREAD, among which the sales of Carlo /TOREAD are the highest, reaching 99 million 812 thousand yuan.

In terms of e-commerce channels, B2C accounts for 55.2% of sales, while C2C accounts for 44.8%, of which Tmall has the highest sales volume, accounting for 47.4%.

Female consumers were higher than men, and male consumers accounted for 47.3%. The proportion of consumers in East China was the highest, reaching 39.9%, followed by Southern China and central China.

Six, male bag

2015 in the first half of the year, men's packages sold 11 million 39 thousand online, with sales of 2 billion 130 million 893 thousand yuan, and the average price was 193 yuan, with sales of NA%.

The top three sales items are Goldlion /Goldlion, Armani /ARMANI and seven wolves /SEPTWOLVES, among which Goldlion /Goldlion has the highest sales volume of 357 thousand pieces, and the top three brands are Armani /ARMANI, Goldlion /Goldlion and Satchi /satchi, among which /ARMANI /ARMANI has the highest sales volume, reaching 13694.2 million yuan.

In terms of electricity supplier channels, B2C accounted for 47.7% of sales, and C2C accounted for 52.3%, of which Taobao sold the most, accounting for 52.3%.

Female consumers were higher than men, and male consumers accounted for 49.4%. The proportion of consumers in East China was the highest, reaching 39.7%, followed by North China and central China.

Seven, women's bag

In the first half of 2015, women's bags sold 50 million 308 thousand items online, with sales volume of 5 billion 941 million 438 thousand yuan, and the average price was 118.1 yuan, and the sales volume was NA%.

The top three sales cards are: ZARA, /beibaobao and /MAOMAO, of which ZARA has the highest sales volume, reaching 469 thousand, and the top three brands are: Cox /COACH, Kors /MICHAEL KORS, house of hello, of which the sales of top 469 thousand are the highest.

In terms of electricity supplier channels, B2C accounted for 26% of sales and C2C sales accounted for 74.0%, of which Taobao had the highest sales volume, accounting for 74%.

Female consumers were higher than men, and male consumers accounted for 43.2%. The proportion of consumers in East China was the highest, reaching 40.0%, followed by North China and central China.