Luxury Brands Have Been Busy Building Stores. This September Is Busy.

In September, for luxury brands, the brand new fashion series will be released. Besides opening new markets, the new store design is also one of the important ways to display the brand's new image.

Let's take a look at China luxury network, which luxury brand opened a new flagship store in September and the latest trend.

Before the 2016 spring summer New York fashion show held in September 11th, Givenchy opened a new flagship store on Madison street in New York, Manhattan, covering an area of 4300 square feet (about 450 square meters). The interior decoration design of the new store was led by the brand creative director Riccardo Tisci.

The flagship store opened in Paris by Alexander McQueen covers an area of more than 5300 square feet (500 square meters). It is the largest flagship store in the world, mainly to attract Chinese tourists.

Although the company wants to make local customers their loyal fans, Chinese consumers are the largest consumer group of McQueen, and Americans ranked second.

The store will officially open in Paris fashion week and is different from other McQueen stores.

They will sell their garments and accessories, such as limited edition handbags and so on.

Alexander McQueen's parent company, Kai Yun group, has announced that it hopes that the sales of the brand will double in the next three or four years, and at the same time it will increase profits. It will also increase the number of brand outlets to 90, and enter the 500 million euro value brand.

Besides

Givenchy opens a new flagship store in St. Andrew street, Milan's fashion hub, so as to expand its retail business in Italy.

The new 400 square meters of interior decoration mainly based on modern style, opened a lot of small rooms, with pure color and lines to show the designer Riccardo Tisci's personal style.

Givenchy belongs to the LVMH group, which is sold and sold.

One of the highest growth branches.

The total Givenchy revenue is estimated at 400 million euros, and the US market accounts for 20% of the total business.

The brand hopes to invest in the US market and strengthen the local wholesale sales.

The brand next year's shop plan will expand to Aventura shopping center in Florida, and new stores will also be opened in California.