UNIQLO Access Alipay Clothing O2O Mode To Open
Fast fashion giant UNIQLO is trying to occupy more markets through mobile payments.
UNIQLO Sanlitun Taigu shop staff yesterday confirmed to reporters that UNIQLO will gradually access all the stores in China to explore Alipay clothing.
O2O operation mode
。
At present, UNIQLO has access to Alipay in 12 stores including Sanlitun store. By October 22nd, the 340 stores in UNIQLO will support Alipay payment.
In the upcoming "double 11", UNIQLO will launch Alipay's flagship store and physical store through Internet access, and carry out big promotion on line and offline.
As early as April, UNIQLO worked with Alipay service windows to launch free distribution activities with Alipay's help.
Big data
Ability to analyze consumer shopping habits and enhance store services.
Independent fashion analyst Ma Gang said that UNIQLO's cooperation with Alipay can not only enhance user experience in store consumption, but also optimize and integrate the resources of UNIQLO online and offline, which is an exploration of the pformation of O2O mode.
At present, mobile payment, represented by Alipay, is deeply affecting people's consumption habits.
The 2015 China Internet financial development report shows that mobile payment enriches the payment scenario and has become the most commonly used payment tool outside bank cards and cash.
Ma Gang told the Beijing Commercial Daily reporter that mobile payment is the development trend of the garment industry.
Previously, seven wolves, Metersbonwe, fashion fronts and other clothing brands have already made use of mobile payment to explore the O2O operation mode.
There are no essential differences between UNIQLO's access to Alipay and these brands, but UNIQLO is the most popular fast fashion brand at present.
Garment industry
Having a greater impact, access to Alipay will play a leading role in other clothing brands and speed up the pace of garment industry access to mobile payment.
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