1 Yuan Customization To Robot Guide Shopping Strongest Play In The 19 Ningbo International Clothing Festival

October 22nd, from China

Federation of industries and China

The nineteenth Ningbo International Fashion Festival hosted by the association and the Ningbo Municipal People's government opened in Ningbo International Convention and Exhibition Center.

The clothing festival takes the theme of "fashionable Ningbo and Oriental dress" as the theme, closely linked to "intelligent manufacturing" and "smart manufacturing".

"The pulse of the times, explore new ways of clothing industry, exhibition highlights continue to emerge.

YOUNGOR focuses on 3 push 1 yuan customization

As a leading industry in the local men's wear industry, YOUNGOR has always been in the forefront of the industry pformation. In recent years, 1 yuan customization has also become the main product of YOUNGOR's Ningbo Fashion Festival.

"How to adjust the trend of clothing consumption becoming increasingly personalized, fashionable and younger, to provide customers with the best quality products and services has always been the core of YOUNGOR's reform."

Gong Naijie, the new design director of YOUNGOR, said that it was insight into the change in the consumer market. YOUNGOR launched the 1 yuan customized service, which could provide 1 yuan personalized customization service to the details of buttons and embroidery on the basis of customer requirements. "This service does not require the time and money cost of whole body customization, but also allows customers to enjoy customized services."

It is reported that YOUNGOR's 1 yuan customized service has been promoted at YOUNGOR flagship store in Ningbo.

At the same time, deep ploughing the market and strengthening brand influence are also important topics that YOUNGOR has been focusing on in recent years.

Gong Naijie said that at present, YOUNGOR has formed a 3 standard development pattern, positioning the purple standard of mature and elegant high-end people, the blue ribbon of business administration and the green label of fashionable leisure. "This pattern can not only make YOUNGOR precise service subdivision group, but also cover the whole series and style of men's wear products, and also enable YOUNGOR to serve more consumers."

Big data business opportunities behind shopping robot

At the exhibition, more and more textile and garment enterprises are crossing the boundaries of science and technology into the apparel retail chain.

Apple (China) Limited from Ningbo Hangzhou bay new area has cooperated with Tongji University to develop a shopping guide robot.

The company's deputy general manager, Wei Jun, introduces the seven main functions of the purchasing robot at present, one is the basic functions, the movements, the language and the positions are mobile; the two is the auxiliary shopping guide; according to the customer's walking route, it will introduce the characteristics of the clothes that customers see; three, it is to collect the information of customers automatically, perceive the interests of customers, understand the needs of preferences, five is data pmission, six is data acquisition, seven is precision design, and according to big data, which kind of clothing is more popular and targeted design.

Fang Weijun said that in addition to targeting the industry's lack of excellent shopping guides and rising labor costs, the guide is more important to collect data from the terminal stores through robot shopping, and ultimately achieve intelligent production management.

Men's wear * Saville

Promoting the cooperation between local men's clothing enterprises and British Saville Street's high definition brand is what Wang Biao, executive director of Buckingham wealth limited, has been promoting.

In recent years, Wang Biao led the high-end custom brand George Brumo on British Saville street to visit the Ningbo clothing festival.

"In order to pform China's men's clothing, we need to learn advanced European custom technology, ideas and services."

Wang Biao said that this is why he pushed the Sino British men's clothing cooperation in Ningbo.

Prior to this, the cooperation between Shanshan and the British custom brand Henry Bailey was completed under the recommendation of Wang Biao, and the cooperation between the two sides is also proceeding steadily and orderly.

Wang Biao said that this time he introduced George Brumoby's previous Henry Bailey to be high-end, and the celebrities such as the British royal family and the Middle East royalty were their service customers.

"George Brumo's participation in this exhibition is not only to expand the Chinese market, but also to cooperate with Chinese brands, and to develop excellent handmade customized talents is also one of the important purposes of his trip to China."

Under the trend of industry pformation, Ningbo clothing, one of the largest local clothing manufacturers, brands and export clusters, is showing its strongest playing in the field of clothing.