Analysis Of The Present Situation Of Children's Shoes Industry In China

What is the status of the industry? It is reported that in recent years, many children

Brand is active in the market, whether it is product design or marketing promotion, each has its own bright points. Accelerating the effort is not only a demand for the development of the enterprise itself.

Nowadays, more and more adult sports brands are drooling over the market of children's shoes and clothing, and pushing their shoes and clothing products to a favorable position through all kinds of promotion.

Increased pressure.

With the escalating competition of children's shoes, especially when adult shoes brand and sports brand are involved in the field of children's shoes with strong financial strength, the competition of children's shoes industry in China has become more and more intense. The new generation of children's shoes enterprises have not had the vigorous development of the year, and there has been no advertising everywhere. The most important thing to stand out is to make products and build their own brands and characteristics on the basis of quality.

This is also the new brand of children's shoes KLAOSD launched by this wave.

"The market is full of many high-end children's clothing brands, but the high-end children's shoes Market matched with high-end children's wear is a blank.

And KLAOSD is going to fill this gap. "

KLAOSD relevant responsible person said.

Coincidentally, GLU and DLEMMY, who have just entered the field of children's shoes, have done their homework for their products. They have all played the slogan of the trend children's shoes, and the children's shoes of the starlings are carved with deep brand shoes.

This practice is traceable, and the success of CAMKIDS has adopted this way.

As early as 2008, CAMKIDS was the first domestic leader to build a leading brand of outdoor equipment for young people. After years of persistence and precipitation, it has grown into a banner of market segmentation.

However, the industry believes that many children's shoes enterprises, whether brand or product positioning, if only stay on the slogan, the overall style of positioning will still be relatively vague, after all, just after entering the market, many new children's shoes brand is the first consideration is survival.

These children's shoes enterprises should first grasp the general orientation, and then try different styles of children's shoes through the amount of money. After market groping and data collection and analysis, they will finally conclude their own style roads, which will not only solve the problems of survival, but also gain clear ideas for future development.

In the face of the strong "attack" of the adult brand and the predecessors of the local children's brands in Quanzhou, what the new generation should do is to avoid the "edge" as far as possible, and try to achieve dislocation and differentiation in the market positioning and product design.

For example, at present, most of the international children's brands go to the first and second tier cities. The children's series of domestic sports brands mostly go to two or three line cities. Then, the brand of the new generation of children's shoes can be chosen on the basis of three or four line cities. On the product design, the children's series of adult brands will inevitably extend the original sports and leisure style of the adult brands, while the local children's brands in Quanzhou are breaking through in cartoon, fashion and other elements.

Ding Canyang, chairman of Kasiron (China) Limited, even said that the market of children's shoes is still in the era of "cake cutting" instead of "cake grabbing". There is still enough room for children's shoes market to accommodate the entry of new brands. In addition, more and more people are looking for new market gaps and creating new brands, which has not directly affected the original brand of children's wear.

In addition, the entry of new brands can, to a certain extent, play an incentive role to the original brand, and help to enlarge the market of children's shoes together.