The Textile And Garment Industry Must Face The Winter Of 2016.

The "13th Five-Year plan" proposal emphasizes the development of manufacturing industry, and the "manufacturing power" has risen to the national strategy. The implementation of "made in China 2025" is the main proposition for the construction of the new industrial system. Therefore, the "13th Five-Year" period was called the decisive stage of China's pformation from a textile nation to a textile power.

Clothing is an important symbol of the textile industry and a key point of pformation of industrial upgrading.

In the process of China's pformation from a big textile country to a strong textile country, the garment manufacturing industry can take the opportunity to rebuild its value, and then burst out a brand new life in the new environment.

In December 2015, the price of cotton was stable, the purchase of cotton increased, the chemical fiber short fiber fell sharply, inventory remained low, production orders were insufficient, conventional products were not profitable, and market confidence was not enough.

The market pressure of gauze market stabilization is still large. Some enterprises are willing to sell stocks at reduced prices to recoup funds so as to ensure the normal operation of production.

As of December 22nd, cotton prices were stable at home and abroad.

Among them, the domestic 3128B cotton price index is stable about 13090 yuan / ton, and 70.45 cents / pound of cotton outside the same grade. After 1% tariff, the difference between inside and outside cotton price is about 1551 yuan / ton.

The national cotton surveyor survey data showed that a total of about 11 million 700 thousand packages were tested in 9-11 months, and the cotton length 28mm and above accounted for 76.13%, 15.12 percentage points lower than that of the same period last year. The horse value was C, accounting for 41.74%, 22.24 percentage points higher than that of the same period last year, and high quality cotton is still lacking. In order to guarantee the production needs, the enterprises also need to import high-quality cotton.

According to customs data, in November, 84 thousand and 500 tons of cotton were imported in China, and 1-11 months, China imported 1 million 287 thousand and 100 tons of cotton, with a reduction of 40.90%.

According to the association's tracking data, the ratio of raw cotton imports increased by 0.50%.

Cotton picking is coming to an end this year. Double "28" and above cotton processing capacity has increased, and prices have been slightly reduced. The price of hand picking to the factory is about 13100 yuan / ton.

Tracking data show that raw cotton inventories increased by 2.98%, although cotton farmers are reluctant to sell, most spinning enterprises still lack confidence in the trend of cotton prices in the future. However, due to price stability, some textile enterprises have increased the stock of high-grade raw cotton.

As of December 21st, WTI crude oil futures fell from 41.85 US dollars / barrel at the beginning of the month to 34.74 US dollars / barrel, a decrease of 16.99%. The price of 1.4D direct spun polyester staple fiber dropped 5.89% along with the price of crude oil, and the price of viscose staple fiber dropped 7.66%.

The price of chemical fiber short line has been greatly reduced, and enterprises dare not blindly buy it, insist on using raw materials with purchase and keep low inventory.

Tracking data showed that non cotton fiber inventory fell 3.77%.

The traditional mode of large industrial production is suddenly facing the reform of the individualized consumption market. There is no way to adapt to it, which will inevitably lead to a backlog of inventory. Many brands also have to bear the heavy pressure of capital chain breaking in this process.

Everyone is seeking new development direction. Some brands turn to customized production and decide production by market.

For example, under the premise of not completely abandoning mass production, the underwear brand "urban beauty" accurately positioned the two or three line cities, evading the backlog risk that the high-end market might generate, attracting consumers with good price performance, and gained a good living space.

Peak Sport Products Co Limited chairman Xu Jingnan Xu Jingnan said in an interview with reporters: "now we have to go to the world, where to find a breakthrough?

The countries along the belt and road are very friendly countries and have frequent economic and trade exchanges.

At the same time, "one belt and one road" is just close to our history and culture. Therefore, "one belt and one road" is a good opportunity for us to expand the international market and achieve win-win results. It is also a very good carrier.

As a leading brand in the sports apparel industry, PEAK is also accelerating the internationalization of industrial layout. In advance, trademark registration has been carried out in the countries along the belt and road. It originated from quality and technological innovation, and overseas market has also been protected and valued by local government agencies.

In addition, PEAK's cooperation with Iran, Palestine, Lebanon and other national sports teams and international competitions has greatly enhanced PEAK's international influence. In the 2014 World Cup Basketball Tournament, Chinese elements and PEAK elements are everywhere, which has laid a good foundation for China's sports brand to go out.

The central authorities put forward that while moderately expanding the aggregate demand, we should focus on strengthening the structural reform of the supply side.

The unilateral mode of demand side in the past has resulted in overcapacity, high cost, low efficiency of production factors and so on. Now, we should change our thinking direction, try to find ways to improve efficiency, tap potential and create more effective demand from the supply side.

With the goal of doubling the income of urban and rural residents in 2010, China's clothing consumption expenditure has at least 750 billion yuan incremental space.

At the same time, the increase of urbanization rate and the narrowing of the gap between urban and rural areas will also lead to the expansion of domestic textile consumption demand.

A large number of migrant workers and other permanent residents will migrate to settle down in cities and towns. This part of the population will drive more than 100 billion clothes consumption increment. Along the way, the development of the western market will also provide adequate space for China's garment manufacturing industry.

The main characteristics of the operation and development of textile industry can be summed up in four sentences, that is, "the pressure of development is increasing, the power of growth is changed, the adjustment is continued and the operation is generally stable".

Under the guidance of the national macroeconomic policy and the market forced mechanism, the pace of structural adjustment has accelerated, including the adjustment of products, industries, regions and enterprises, and the quickening pace of enterprises' survival of the fittest and the improvement of the efficiency of resource allocation.

It is reported that Wang Tiankai pointed out that speeding up the brand building is an important task in the pformation and upgrading of the industry. During the "13th Five-Year" period, the textile industry to accelerate brand building is an important measure to promote the steady growth and restructuring of the industry. The industry must adhere to the principles of market orientation, innovation driven, structural optimization and green development, promote product innovation and brand differentiation with technological innovation, and better meet the new consumption demands of diversification, individuation and fashion, making China a symbol of quality products and truly realizing the pformation of Chinese products to Chinese brands.

In the experience sharing process of excellent brand enterprises, Chi Huijie, chairman of Dong Meng Group Co., Ltd. started from the supply side reform, and pointed out how to create good products is the most important task and difficulty at present. Good products are the premise of good brands.

To develop products, we must achieve two flexibility, one is design flexibility, and the other two is the flexibility of production links, that is, intelligent manufacturing.

Xue Weicheng, chairman of Roley home textiles Limited by Share Ltd, takes the theme of "creating a large household layout of industrial funds" as the theme, and shares the experience of brand building of Roley home textiles from three aspects: brand acquisition, large household and international layout.

He pointed out that China is in the era of industrial integration, and the market competition has changed from product competition to industrial competition, and finally to ecological competition, which is also capital competition.

This era, from capital, talent, technology, brand to products, can be "imported", and the Southeast Asian market is one of China's "going out" one of the key directions.

Wang Tiankai emphasized that there should be something to do in the construction of R & D system, production system, service system, promotion system, talent system and standard system.

In terms of intelligent manufacturing, it is necessary to enhance intelligent equipment, intelligent operation capability and intelligent product construction.

Implementing the strategy of "going global", promoting the internationalization of brands, and pushing the government to constantly optimize the brand development environment, enable enterprises to effectively enhance brand value, help industrial clusters promote the development of regional brand economy, and enhance the image of Chinese textile brands.

At the meeting, it also released the list of effective operation enterprises of textile industry brand cultivation management system in 2015, list of top 50 enterprises in textile and apparel industry brand value, list of 20 independent innovation brand value enterprises, and list of top ten brand story enterprises in China's textile and apparel industry in 2015.