The First IKEA PUP Store In China Is Located In Wenzhou Huarun The Mixc.

Near the Spring Festival, many companies are holding job fairs, one of which is particularly low-key recruitment, which has aroused great interest among the people of Wenzhou, because its entrustment is the Swedish home brand IKEA (IKEA).

This open special recruitment meeting is IKEA's "recruiting" for the official entry into Wenzhou.

As one of Wenzhou family's favorite home brands, IKEA is coming this time. The reporter has confirmed that the first IKEA PUP (Pick-up and order point) store is located in Wenzhou, including IKEA.

The restaurant is located in Huarun the Mixc, which is located on Wen Rui road. It is expected to open in June this year.

A little different from IKEA's home and IKEA's shopping center, which we already know very well, is IKEA's PUP store, located in Wenzhou, which was created by IKEA last year.

"PUP shop is equivalent to a smaller version of IKEA, which will be smaller in size and size, but basically the best seller can buy on the spot."

Ningbo IKEA store public relations manager ho manager told reporters that the area of IKEA PUP store in Wenzhou is about 2000 - 2500 square meters, and there are about 2500 kinds of merchandise displayed and displayed. The best seller is IKEA, and is equipped with IKEA professional guide, providing home solution planning, purchase, installation, after sale service.

In fact, IKEA has opened 19 stores since its entry into China in 1998, and the location of its first PUP shop has been rather mysterious.

In October last year, Zhu Changlai, President of IKEA (China) Investment Co., revealed in an interview with an interface reporter that IKEA has two distribution centers in Shanghai, and has opened outlets in Shanghai, Ningbo and other places to better cooperate with logistics. Therefore, PUP stores will be selected in eastern China, and will aim at IKEA which has obvious shopping demand and IKEA will not be able to enter in the short term.

Today, the answer is officially unveiled. The first IKEA PUP store in the country is clearly located in Wenzhou. In the future, it is mainly matched with IKEA Ningbo shopping malls.

Wenzhou residents can either purchase on the spot or order online. They are shipped to the PUP store by IKEA Ningbo store or directly delivered to the home.

"Once the first PUP store in Wenzhou is successfully tested, it is believed that it will be promoted in more cities."

IKEA Ningbo Shopping Center Marketing Department official told reporters.

Reporters also from

The SASAC understands that as early as last January, the IKEA China Development Department had visited the Niu Shan International City complex project in Wenzhou, locating the first store in IKEA PUP China, but unfortunately it did not negotiate successfully.

Ms. Lu, director of Wenzhou Huarun the Mixc investment promotion department, confirmed to reporters that IKEA PUP store will be located in the Mixc's commercial street, and the Mixc will start business before and after May this year.

Yesterday, the reporters also visited the Mixc, which is being renovated. Although IKEA Wenzhou PUP shop has not yet begun to enter the construction, the relevant staff of the the Mixc project department told reporters that IKEA's

It is expected to start after the Spring Festival.

Today, IKEA is opening its first PUP store in China.

The new format that IKEA is trying to create seems to be small. But in the mouth of Zhu Chang Lai, President of IKEA (China) Investment Co., Ltd., it shoulders the task of testing IKEA's China online business, not only to test the purchasing power of a city, but also to accumulate experience for IKEA.

"It is expected to open in June this year, so recruitment has been gradually started since December last year."

Ms. Zhou, who is responsible for the recruitment of IKEA PUP store in Wenzhou, said that since the Wenzhou store was mainly in line with IKEA's shopping malls in Ningbo, the opening announcement of IKEA Ningbo shopping center has already included some positions in Wenzhou PUP store, and a special recruitment meeting will be held in Wenzhou talent building recently, including security, public relations, sales and administration.