How Can We Make Sure The Profit Pattern Of Fast Fashion Leading The Fashion Life?

1.

First selling the concept and selling the product, the psychological demand dominates the clothing consumption; if you want me to buy your clothes, then tell me what lifestyle you represent? The popular consumption concept: low price fashion, fast style update, low selling price.

The designer can predict the trend of fashion in the near future, design various fashionable clothes in a short time, accurately identify and quickly launch the corresponding clothing styles, and collect the best creative ideas as quickly as possible.

Design positioning: "follow the trend rather than creators; first-class design, second class fabric and three price.

The fashion buyer, the fast big board, you have to be tempted.

Buying hands does not create fashions, but creates fashions. It only chases and is not responsible for leading fashion; it does not value profits with big brands.

Fast fashion, multiple batches of small quantities do not explode; for small groups of high consumption groups, big brands, mashup trend.

A number of speeds keep users fresh, or create a unique internal competition mechanism.

With the fastest speed, we can satisfy consumers' pursuit of fashion styles, fabrics and accessories.

The mode of fast fashion is based on imitation and plagiarism of fashion week styles. Apart from those brands that are torn by infringement issues, no one cares about their Shanzhai. Instead, they attract many fashion lovers. This is the most successful counter attack of fashion fans.

Many designers are invited to shuttle through the fashion conferences, enter various fashion spots or indirectly find photos of the show, then collect all kinds of trend information, pick the most popular styles from customers, and integrate into their own design elements to make revision designs.

Fashion is the soul, keep up with the fashion trend, take the consumer as the center, and establish a unique brand image.

The master of imitation and modification, though ZARA has to face huge copyright penalties every year, can not even prevent ZARA from adhering to this design strategy unswervingly.

With the best design power, we always follow the trend, and speed up the new products to the shops to stimulate consumers' demand for fashion, but not those who often consume high-end luxury goods.

Trendy triangle: the bottom of the triangle is the largest customer demand product; the middle end represents the popular product of the season; the top product is the product that reflects the latest fashion trend or has the top design product;

3. Product positioning.

Product positioning: combining the main line with the express line, lifestyle and trend.

"In combination", while ensuring the satisfaction of consumers' individual needs, it also provides more choices for customers.

When consumers choose goods, they must buy them without hesitation.

The most important thing is to cater to the sense of nobility of the consumer, to limit the clothing series; psychological tactics: low inventory and limited edition.

To win the customer's word of mouth pmission by products, services and good terminal image is an effective means for retailers to build brand.

Salesperson is not enthusiastic, because marketing is not his duty; it does not like you to try clothes in the store, speed and price: fashion and consumption power to achieve a balance. In pursuit of mobile phone replacement, the pursuit of clothing replacement is somewhat exquisite, and it is consumption ability.

Close to the market road; become a market "; the attractiveness and renewal rate of the style, and the attraction of the commodity price.

4, price positioning is accurate! High quality parity.

Selling at a low price, selling and selling at a low price; the price is not as good as that of the international famous brand 1/10.

Sacrifice quality and lower prices - so that more people can afford to buy it.

The "lipstick effect" and low cost strategy in the downturn have pformed the latest global fashion trend into costumes with costumes and diverse styles. Target customers: Men's wear zoning and comprehensive district mode, targeting the target customers.

5, channel positioning accurate!

Site selection is luxurious, and there is no cost to it.

Image positioning: first class image, second rate product, three price.

Never advertise by relying on big money; close to the popular business circle, use huge amounts of money to build high-end image in the shop location, shop design, store decoration and so on.

In the hottest business district, decorating style has more experience atmosphere; let you see clothes eager; proper brand building; let you always buy.

Store strategy: shop promotion, agile sales; more than 2000 sales terminals, of which 90% are franchised, only a small part of the company is self marketing; visual marketing: the introduction of new customers, price factors, the design of gifts; the maintenance of old customers.

6. Business model.

To lock in personalized consumption demand, to provide "distinctive" and "unique" product value.

Through the whole process of control supply chain, create the scarcity value of fast fashion: professional "buyer" designer; manage the whole supply chain; shorten the supply chain link; the value of the sensitive supply chain; and best at "fast" and "low cost" balance.

Compressed gold channel; fast fashion business mode: fast replication strategy.

Heavy money to create information systems: real-time management system, standardized fashion information, efficient bar code.