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How Can A Shoe Store Motivate A Salesperson? How Can It Be Stimulating?

2016/3/3 9:25:00 84

Shoe StoreMarketingRules And Regulations

Your shop assistant is obviously very good. Why?

Shoe store

Is the performance still delayed? Is it "salesperson motivation"?

How can a shoe store do incentive policies for the shop assistants? How to play is stimulating enough? Xiaobian recommends several types and schemes of shop assistants / shopping guide incentives for shoe store reference.

 

No.1 competitive incentives

Shop Manager / shopping guide profit sharing mechanism is one of the most common competitive incentives at present.

1, sales target incentives:

According to the sales volume of last month, the actual completion rate was obtained by the actual quantity / target, and the top three were awarded.

2, Star Shopping guide evaluation and incentive:

Set up a star to five-star shopping guide standards, each star enjoys different incentives.

For example, a star shopping guide asks:

Compliance with the company

Rules and regulations

;

(2) work actively;

(3) 90% of the tasks can be completed.

(4) product display is well done, reaching one star can award XX yuan or equivalent products, and award certificates, and so on.

A high grade can set up a star shopping guide's benchmarking, let her imitate the manager of a day, talk about her sales promotion skills, sales promotion experience, etc., and call on other shopping guides to learn from her and grow together.

3, according to the growth rate of sales:

Compare the sales volume of the salesperson with that of last month, compare the growth rate and give the top three awards.

In addition, the current Store Manager / shopping guide partner system is more common in the terminal, the biggest advantage of this system is to strengthen the sense of belonging of the shop assistant and the shop assistant as a partner, and then urge them to consider the problem from the perspective of long-term development of the enterprise.

For example, the store manager's sense of management for a shop, including

Marketing

Employment and so on are usually not concerned enough. The new system will improve this aspect.

Of course, a shoe store has such a system that it is necessary to give partners greater freedom within a feasible scope, enhance the management ability and business vitality of the store, and make each shop an independent management center to maximize its performance.

No.2 emotional incentive

Emotional encouragement is a way for shoe stores to play "emotional cards".

Respecting, trusting, communicating, praising and caring are the main ways of emotional encouragement.

(1) celebrating birthdays and weddings;

(2) writing letters or sending gifts to parents or family members;

(3) care for employees' body, habits, hobbies and emotions, not just work;

Managers should start from their daily work.

(5) pay enough attention to employee satisfaction;

Give employees the most needed help in life.

No.3 honor incentive

How to carry out honorary incentives?

(1) to satisfy employees' self-esteem needs;

(2) publicly acknowledging the contribution of the staff;

Do not be stingy with titles or titles.

Specific measures are:

First, carry out the evaluation activities of excellent shopping guide;

(2) honors for non performance competition;

(3) issuing internal certificates or letters of appointment;

(4) use the honor wall to designate something by the name of the employee.

Substance No.4 Award

The key to material reward lies in mastering the real needs of employees, and combining the characteristics of each employee in the setting of rewards.

For example, employees can choose 1000 yuan bonus or any other equivalent material, such as tourism, advanced bicycles, exquisite car accessories, etc.

Combined with the needs of each employee, material rewards are more targeted and practical.

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