Outdoor Products Brand: Future Professional Channel Merchants Will Usher In The Development Of The First Opportunity

　　 Outdoor industry China is a fast-growing emerging industry. From the perspective of market capacity and consumption share, the European Union and the United States are far ahead. China's outdoor industry is still in its infancy.

With the improvement of health awareness and the enhancement of outdoor consumption concept, young consumer groups are more interested in new sports activities. Sports consumption from traditional sports to entertainment and ornamental items, such as marathon, rock climbing, outdoor skiing and so on, will increase the proportion of outdoor products. Last year, with the introduction of a number of sports policies last year, outdoor sports will break through the restrictions of a few professional fans, and the development space will be broad.

In the future, professional channel providers will take the initiative:

Outdoor products in recent years brand With the rapid growth of number and fierce competition among brands, competition barriers are becoming more and more difficult to establish. But for the channel providers, the increase in the number of brands means that the optional brands are more abundant, and the bargaining power of the channel providers is stronger.

Two, at present, domestic outdoor products sales channels are still dominated by shopping malls. Because of the high rents and limited space, shopping malls generally sell only individual explosive products, but there are fewer niche products in equipment and subdivision areas, and the importance of product performance and experience is not enough enough to achieve one-stop shopping.

Looking at American leisure tree Men's Shoes In the past decade, the characteristics of the sports industry are the enhancement of functionality and professionalism, the subdivision of demand and the weakening of the brand, and the competitive position of the professional channel providers who can provide the omni-directional outdoor sports service system for commodity sales, event organizations and events.