Swatch Wants To Boost Morale.

In the continuous earnings season, many brands began to release the full results of fiscal year 2015, but for the watch industry, it is still very difficult for them to recover in a short time.

Recently, Swatch released the full report of fiscal year 2015, but apparently the market did not buy it.

In this time

At the meeting, Swatch group said that it will continue to add about 100 stores this year. At the same time, it is known that this year's revenue comparison will hold 5% growth in the last fiscal year.

However, despite this confidence, the European Union's interest rate cut in Europe's stock market was still in a downward trend, and about 3.56% fell to 349.40 Swiss francs on the day of its earnings announcement.

And in 2015,

The slide declined by 3%, while net profit recorded a 21% decline to 1 billion 119 million Swiss francs.

Net profit and operating profit have declined to varying degrees.

While in

In spite of better forecasts, the group still has varying degrees of decline.

It is reported that raw materials and accessories inventory basically flat, but product inventory due to the downturn in the market also has a 5.3% decline.

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Some time ago, during the upheaval of the fashion industry, apart from the fragmentation of fashion week mode, public opinion about fashion and environmental protection was also divided.

Whether Fendi stores suffer from the sit ins of environmental animal groups or the joint series of Karun and Bureo, fashion singleness is gradually disintegrating.

It is reported that this Bureo team from the recovered fishing nets waste together with the manufacturer Karun together to create sunglasses, designed to let many fashion enthusiasts pay attention to animals outside, once again return to the new environmental protection node: marine pollution.

It is reported that all the raw materials are from the abandoned fishing nets. After processing, they have been made into raw materials for spectacles and sold with Zeiss polarized lenses.

As a combination of high technology and fashion, this spectacle is more like a trial run to a greater extent.

Therefore, there is not much bright spot in design. At the same time, due to technical reasons, this type of sunglasses is only suitable for medium and small faces.

However, as an environmentalist, it should be considered a good oath.

The glasses are available in two tones of tea and black, and are more like Ray-Ban in appearance.

Pricing is also the rule, $139 each.

Speaking of the link between environmental protection and fashion, in fact, it is more of a change in the current concept of consumer consumption.

From a single pursuit of luxury to a focus on sustainable development, environmental protection is full of this avant-garde influence.

In the end, will fashion be linked to environmental protection? Will future fashion lose its original expression? The answer is unknown.

On the other hand, from the environmental protection to environmental protection and fashion "joint", it can be regarded as a high class change of fashion democratization.