The Hottest High-Heeled Shoes In Sex And The City Are On Sale Soon.

The famous shoe brand Manolo Blahnik, famous for its exquisite handwork and sexy design, will launch the world's first electricity supplier, a new project group Black & White for online retail website Farfetch.

Over the past two years, the pace of luxury water trial business has always been slow.

They either sell cosmetics, or open up a season product just like Dior, and make online benefits to fans through festivals.

But this trend seems to be making progress recently.

Manolo Blahnik announced that it will launch the first online store in the world, selling all kinds of products from its most beautiful women's shoes, men's shoes, to bags and books.

As a brand of hand-made shoes created in 1972, Manolo Blahnik has been highly sought after in its celebrity circles for its exquisite workmanship and sexy streamline design.

Even if its price is nearly tens of thousands, new products are often sold out.

Just like this brand, often with the shadow of traditional fashion workshop, it has little innovation in business. The exploding point of the brand is mostly in the design itself, such as how to make a perfect shoe last, and how to make the shoelace fit the instep.

But talking about the expansion of business is nothing more than increasing the display of retail outlets and stores. It doesn't sound that many brands have their own active will, let alone ambitious March.

To fill the gap in online sales.

In fact, in the past, it was not impossible to buy Manolo Blahnik online.

Open the online shopping mall of Neiman Marcus in the US Department store, you can also see the home page of Manolo Blahnik.

Although Marcus provides global distribution services, the recommended shoes are less expensive and less selective.

Now, this malpractice may be solved with the opening of Manolo Blahnik's own e-commerce website.

The service is supported by Farfetch, a fashion retailing website that has also been in the UK for 8 years.

In fact, there are more and more attention to the trend of vertical subdivision in fashion retail websites.

Farfetch has set up a team specializing in the operation of designer brand, providing a new service called Black & White, which is the main product of designer's brand, while Manolo Blahnik is a pioneer work.

The new service will focus on the global independent designer resources, enabling them to enjoy a similar market environment with luxury goods.

"We do not see the proportion of the whole business, and see whether it solves a historical problem, that is, how people spend luxury goods in five years?" we believe that the diversification platform is the future. Farfetch.com & BrownsFashion.com and Black and White of the single brand platform Farfetch have to do.

And store experience is also needed. This is why we invest in Browns. We also created a retail area to show technological innovation. "

The founder and CEO Jose Neves of Farfetch told the women's wear daily.

Of course, the development of Farfetch's new business is also driven by the competitive situation of Yoox Net-a- Porter.

Yoox has already had a separate business unit that corresponds to the independent designer brand. Its current customers include Armani, Maison Martin Margiela, Jil Sander, Moschino and so on. It is expected that Chlo will be launched this year.

From this point of view, designer brand has begun to embrace.

Now.

This open attitude is bound to put pressure on conservative brands who are still hesitant. Besides, these independent brands and pricing are not lost in the first-line luxury goods, and they will probably steal many high-end customers.

Soon after that, Chanel, LV and other traditional brands had to compete for online market share.