Ren Caovilla Accelerated IPO To Open 12 Stores In China

Relative to the predicament of BurberryCEO, maybe Ren and Caovilla's CEO and creative director may be the most fortunate.

In the current economic environment, there is no loss of the group can rely on excellent design to achieve good sales performance, it is worth amazing.

Recently, however, the family's successor said it would speed up the IPO process.

As a single

Ren Caovilla, now

In contrast, it has doubled nearly four times in the past. At the same time, turnover increased from 10 million euros in 2010 to 40 million euros, making the brand the fastest growing shoe brand after Ferragamo.

With the steady growth of the group, the following plans have been made: Group

Creative director and third generation successor, Edoardo Caovilla, announced that IPO is increasing its handbag and jewellery business in the next three to four years.

And for the expansion of the current fiscal year, group CEO said it will add 36 stores in the future.

Such expansion is obviously prudent.

However, the group CEO points out that there will be 12 stores open in China in these 36 stores, so this shows the importance of Chinese market for luxury brands.

In addition, Ren e Caovilla also plans to develop its own e-commerce website, which is expected to be launched in November this year.