Gucci Has Taken Over The Shop Of Montblanc Flagship Store.

As global economic growth slows down, changes in China's economic environment and changes in consumption habits, the luxury goods industry is constantly adjusting. After MontBlanc's biggest store in Southern China was suddenly shut down, fashion headlines got the latest news. It took Italy's luxury brand Gucci, which is rising in the domestic market.

In the original MontBlanc Guangzhou Tai Koo Hui flagship store, we can see that the wall has already covered the latest advertising of Gucci and marked the hint of Coming Soon, which is the largest store in South market in China, with an area of 557 square meters, with two floors up and down.

After taking over, Gucci will become the four largest luxury brand store with LV, Hermes and Prada.

Gucci head of a market in China confirmed the news on fashion headlines, but has not yet disclosed the specific opening hours.

According to Kai Yun group's first quarter earnings report, Gucci revenue grew 3.1% over the same period, and direct store sales increased by 3% over the same period last year.

And wholesale business grew.

Revenue growth has slowed compared with 4.8% in the fourth quarter of fiscal year 2015, but this is the first time that Gucci has achieved comparable growth for two consecutive quarters in three years.

Compared with the first quarter results of competitor LVMH group leather fashion business zero growth, Dior group zero growth, Burberry group fell 5%, Gucci rebound momentum is obvious.

As for MontBlanc, it has temporarily moved to a temporary counter about more than 30 square meters in the east gate of Taigu Hui. The size of the shop has been greatly reduced. In fact, MontBlanc, which is mainly "gift giving" based on pens, watches and watches, has been suffering from the domestic macroeconomic slowdown and the government's persistent impact on combating corruption.

There seems to be no timely adaptation to market changes.

Although MontBlanc's performance has improved in recent years, it has been difficult in Southern China.

In September 20, 2011, the MontBlanc store opened in Tai Koo Hui. Its opening guests were international giants Nicholas and Tang Wei. At that time, the limelight was not two. At that time, no one would have thought that less than 6 years later, the staff of this store would be reduced from 30 to 8.

In May 2015, media reports reported that MontBlanc might withdraw from Guangzhou's Tai Koo Hui, which is the first time that luxury brands have withdrawn from Tai Koo Hui.

Earlier, Tai Koo Hui made adjustments to the two tier and one tier brand. According to the industry analysis, MontBlanc's withdrawal from flagship store means that Taigu Hui is reexamining the performance of luxury brands in the domestic market, especially in Southern China.

In a market environment where consumption is not good, people who are unable to bring about abortion or poor performance may be eliminated.

In addition, as the MontBlanc brand parent company, the peak group is facing the upheaval problem caused by the excessive undervaluation of the market environment, especially when China's regional challenges and the booming Hongkong watch market are in trouble.

At present, MontBlanc accounts for 6% of the total sales of the group.