Seven Wolves Met Waterloo In The First Quarter Of This Year.

Since 2013,

Performance is declining and closing.

According to market information, there were 3155 stores in the first half of 2014, and 2636 stores in the first half of 2015, representing a decrease of 519 over the previous year.

According to the financial report, in 2013, the revenue and net profit of the seven wolf wolf men's clothing decreased by 20.23% and 32.44% respectively; in 2014, the revenues and net profits of the seven wolves dropped by 13.79% and 23.84% respectively; and 2015, respectively.

Although the operating income reached 2 billion 460 million yuan, an increase of 3.02% over the same period, the net profit was only 270 million yuan, and it continued to decline 5.63% compared to the same period last year.

Solid clothing

The industry downturn, the company's continuous pformation and reform are seven wolves.

An important reason for the decline in performance over the past three years.

Seven wolf said that the growth of revenue in 2015 was mainly due to the new needle spinning business, but the low gross margin of needle spinning business had little impact on the net profit and total profit during the reporting period.

At the same time, the adjustment process of seven wolves to wholesale mode pformation and reform has led to the income and profit of the original business.

Main industry downturn and decline in performance let men's brand

Constantly set foot in the new field, began to adjust the strategy, from a traditional men's clothing enterprises to "industry + investment" business, and with its own funds 315 million yuan to participate in the launching of the establishment of the Shenzhen Qianhai Efficient Finance Holding Ltd, set foot in the financial field.

Partial operation

Shop owners said they could not rely on simple customers to consume. The shock brought by the pformation and pformation of enterprises to physical businesses affected their daily operations.

It is imperative to pform the clothing store to suit consumer consumption habits.

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Plan,

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