The Absence Of High-Quality Industrial Consumer Goods Will Surely Arouse Deep Thought.

More than 100 kinds of industrial consumer goods are ranked first in the world, but due to quality and brand reasons, Chinese consumers are increasingly keen on shopping abroad, jewelry and other high-end products to toilets, milk powder and other daily necessities.

This undoubtedly strikes the alarm bell for China's consumer goods industry.

On the Ginza street in Tokyo, there are many tourists from China shopping.

Many shopping malls also put up Chinese prompts.

The lack of consumer products such as Zhao Lei's photo / Oriental IC high quality toilet lid, ball pen core and so on is like a humiliating symbol, which is deeply printed on China's large scale and consumable consumer goods industry, prompting the whole industry to reflect and pform.

According to the Ministry of industry's public data, China's home appliances, shoes, cotton spinning, chemical fiber, clothing and other capacity account for more than 50% of the world's total, light industry and textile exports account for more than 30% of the world's total.

The consumer goods industry has also become an important livelihood industry and a traditional dominant industry in China.

In 2015, the added value of China's consumer goods industry accounted for more than 10% of GDP. The total value added and total profit of the consumer goods industry accounted for 31.9% and 35.8% of the total industry respectively, representing a 3.6 percentage point increase and 8.9 percentage points respectively higher than that in 2014.

In the same period, the contribution rate of China's final consumption expenditure to GDP growth reached 66.4%, 15.4 percentage points higher than that of last year.

Not only that, from the global market, many industrial consumer goods in China are ranked first in the world, such as household appliances, leather, plastics, furniture, ceramics and so on.

According to incomplete statistics, the output of some 220 industrial sectors ranks first in the world.

In China's industrial consumer goods field, there is no shortage of high quality toilet lid and ball pen core. Nowadays, with the increasing demand of consumers, the lack of all kinds of quality products is the pain point of China's consumer goods industry.

Mr. Huang of Ningbo is a sea fishing fan. He rents a speedboat to deep sea fishing many times a year, so seasickness medicine becomes an essential part of his fishing.

Unfortunately, he tried many kinds of domestic drugs and found that the results were not satisfactory.

Later, he was introduced by a friend, and he bought a seasickness medicine from abroad. The effect was excellent.

While taking this medicine, he also regrets why China can not produce such products.

The seasickness medicine in Huang's eyes has been the same as the toilet lid in Japan, and has become one of the representatives of the difference between the Chinese consumer goods industry and the developed countries.

Of course, if the number of industrial products in such a gap exists, there will be too many cars, jewelry, milk powder and kitchen knives.

Especially in recent years, in order to get better products, China's

Take the opportunity of traveling, go shopping in foreign stores.

Data show that in 2014 and 2015, the amount of overseas tourism consumption of Chinese residents reached 1 trillion yuan and 1 trillion and 300 billion yuan respectively.

Overseas spending accounts for about 50% of these spending, and shopping products are gradually expanding from jewelry and other high-end consumer goods to daily necessities such as milk powder and household appliances.

Consumers go all the way from home to abroad.

Is it because there are no similar products in China? Of course not.

In fact, since the reform and opening up, China's consumer goods industry has maintained a stable and healthy development in general, and has formed a wide coverage and relatively complete structure of the consumer goods industry system.

China's huge output and production capacity of industrial products not only meet the needs of the vast number of consumers in China, but also solve the problem of shortage of Chinese industrial products for many years and win the reputation of "world factory" for China.

However, in recent years, with the continuous escalation of the consumption demand of Chinese consumers, the traditional mass production mode has gradually failed to meet the needs and demands of consumers at a higher level.

China's consumer goods industry is in urgent need of pformation from quantity to quality and brand, from big to strong.

As Feng Fei, Vice Minister of the Ministry of industry and commerce, said, "our country can only be regarded as a big consumer goods industry rather than a powerful consumer goods industry."

According to Feng Fei's judgement, China is in the period of rapid change and upgrading of consumer structure. The consumption of residents is changing from the clothing and food oriented subsistence type and the subsistence type consumption to the enjoyable and well off consumption of live and behavior representatives, and the demands of consumers on the color, variety, quality, specification, brand and safety of consumer goods are constantly improving.

Accordingly, the new contradictions have also gradually highlighted: "the structural contradictions of China's consumer goods industry are huge, inefficient supply is insufficient, manufacturing capacity is strong and innovation capability is insufficient."

This is also one of the important reasons for part of consumption flows abroad in recent years.