Metersbonwe: How To Narrow The Gap With International Clothing Brands

"Mts. Bang Wei" is a local leisure wear brand created by Chinese national enterprises. The brand road of more than ten years has created a miracle of business.

Zhou Chengjian founded in 1994.

Today, Metersbonwe has become one of the top 500 manufacturing industries in China.

In fact, all these are due to the brand.

Probably many people think that

Such a traditional labor-intensive industry, and the gap between developed countries will not be great.

But I think the gap also exists, and it is the same as other manufacturing industries.

The key issue is still on the brand, the traditional industry competition also depends on the brand to win.

Although the United States has learned from the international advanced management and management mode, it has achieved initial success, but it is also internationally leading.

There is still a huge gap.

Then, how can we shorten the brand gap?

Although it is internationally advanced in business mode.

There is no difference, but there is also a little less than the opponent's integration of resources.

In view of the international brand, they have the ability to integrate the world's excellent resources, including the ability to make use of the low labor market in China's manufacturing industry and the mature sales channels in China, and many enterprises in China are doing relatively poorly in this respect. Even if the high-quality resources are around, it is difficult to excavate and make use of it, so that the problem will come out, and even the resources of China itself can not be integrated, let alone integrate international resources for international competition.

I think this is a problem of consciousness. Enterprises must have a win-win thinking, take the initiative to participate in cooperation and become bigger and stronger in cooperation.

This idea of "symbiosis and common prosperity" must arouse the attention of Chinese enterprises. If they are closed to the outside world, if they are left behind, they will inevitably be beaten behind.

The idea of creating a leap from China to China has been proposed. In the integration of international resources, we must draw support from foreign counterparts and management consulting companies.

Even the power of fashion media, the introduction of mature brand management concept, with international thinking, as far as possible to narrow the world's advanced.

Management differences; in the domestic resource integration, we should fully tap the upstream and downstream resources of the local supply chain and pform the growth mode, from fast to steady, from big to strong, from scale expansion to maintaining efficiency, from business mode innovation to management system innovation, and pform capital structure to create a new path for the development of China's clothing brand.

Not only do we say so, but also we do so. We fully recognize our strengths and weaknesses, rely on local advantages, tap local resources, absorb and learn from others' strengths, appropriately introduce the concept of international advanced brands, foster strengths and circumvent weaknesses, and seize the best business opportunities in market competition.

We have been proud of it. It is such a loud brand. However, if you look around, you will find yourself still small.