China'S Consumer Confidence Index Ranks Eighth In The World.

Recently,

The consumer confidence index for the second quarter of 2016 was released. The report shows that in the second quarter of 2016, China's consumer confidence index reached 106, an increase of 1 points from the previous quarter.

Globally, the consumer confidence index in the second quarter was flat in the first quarter and was stable at 98.

China's consumer confidence index remained at the top ten in the world, ranking eighth in the second quarter of this year.

Consumers love to buy clothes and skincare products.

With the upgrading of consumption, consumers are more willing to increase consumption in personal, family life improvement and physical and mental health, and pay for quality life.

Compared to 2015, in 2016, consumers were most willing to pay for enhancing personal image quality and shaping good appearance. They were buying.

(clothes /

The two items of skin care cosmetics show the strongest desire to increase consumption.

At the same time, consumers are also more interested in quality life. They are also willing to increase their spending on leisure and vacation tourism. Food and drink, cultural entertainment and sports fitness are closely followed. Consumers are willing to increase spending on these areas.

In the field of fast moving products, the trend of quality consumption is more obvious.

Quality life related products led by fast food products, facial mask (16%), lipstick (9.3%), bottled water (8.7%) were the fastest growing three categories in fast moving products.

In addition, Chinese consumers are most concerned about safety (63%), good health (58%) and convenience (58%) when they choose shopping. The opposite is that only 38% of respondents choose the high-end option, which shows that Chinese consumers are more pragmatic and product quality when shopping.

Consumers in Southeast China prefer to try new things.

Data show that the trend of consumption upgrading in the eastern part of the south is more likely to try new products. 25% of the eastern consumers and 24% of the southern consumers are willing to try new products. 34% of the eastern consumers and 30% of the southern consumers are willing to buy better products. Compared to the northwest region, consumer behavior is more conservative. Only 18% of the Western respondents and 13% of the northern respondents are willing to try new products, and nearly 60% of the respondents in both places tend to buy more products that have been used.

Consumers in the West and north prefer the big packaging products.

In the first half of this year, sales of large packaging products increased faster in the western and northern parts of the country, such as 700 ml of large package shampoo, compared with the same period last year, compared with the same period last year, the sales volume increased by 8.4%, while that in the North increased by 3.8%, while the sales of the same products in the eastern and southern regions increased by only 0.9% and 1.8% respectively.

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Residents in the East and South are more concerned about hedonic consumption.

39% of Eastern consumers and 35% of Southern consumers said they plan to buy entertainment products in the coming year, and only 21% of the western and 26% northern consumers plan to buy such products.

For tourism and holiday products, 62% of the eastern consumers and 45% of the southern consumers plan to spend this new year, while only 30% of the western and 32% northern consumers have holiday needs.

Consumers in the southeastern region have a higher degree of acceptance of new technology products and are more willing to enjoy the convenience brought by technology.

Surveys show that residents in the East and South have more electronic devices, such as 13% of Eastern consumers and 14% of Southern consumers using e-readers, but only 6% of the West and 9% of northern consumers use the device.

After 90, consumer confidence index soared, most fond of online shopping and chasing stars.

According to age, the consumer confidence index in the second quarter of the 1990s is as high as 110, which is higher than that of all other age groups, followed by 60 (108), 80% (105), 70 and 50 (104) respectively.

Data show that the confidence index after 90 is derived from their more optimistic expectations of employment expectations, personal economic conditions and consumption intentions.

After 90, it is also a group of individual consumers. Their attitude towards shopping is more open, they like to have a taste of fresh food and have a stronger consumption desire.

Data show that 25% of 90% of consumers are willing to try new products, higher than after 80 (19%) and 70 (21%).

At the same time, they are also willing to buy better products. 31% of the respondents said they were willing to buy better products, while 29% of them had the same idea after 70.

The report also shows that after 90's are keen on online shopping, 93% of them said they had purchased online over the past three months, while 71% said they had intention to purchase online in the next six months.

After 90-00, it was two heavy users of the meta language. The coverage ratio of the two word phrases after 85, 90, 95 and 00 was 80%, 86%, 90% and 91% respectively.

Their spending on Star hunting is also far higher than that of the public, especially after the pan 00 (after 95 and 00).