Little Slippers Have Become The New Driving Force Of Brazil'S Economy.
If
Bikini
It's a female exclusive, so the flip flops are a common hobby of Brazilians.
Almost every local person wears a pair of feet.
Flip flops
Walking along the beach, some will even wear to work.
At the Olympic News Center, the staff told reporters, "black bean rice is a national dish in Brazil, and Havana is Brazil's national shoes."
It is said that in Brazil with a population of over two hundred million, eight adults wear flip flops every day.
And "Havana" is the most famous flip flops in Brazil.
brand
It is also the most popular pair of flip flops worn by Brazilians. It has also become the pronoun of Brazil's flip flops.
It is understood that the origin of Brazil's flip flops "Havana" dates back to the 50s of last century. It was originally designed for coffee collection workers.
Brazil is the third largest producer of coffee in the world. There are a large number of workers engaged in coffee related jobs, collecting workers to work in the sunshine, but they are cheap to buy shoes that are not expensive.
Brazil is rich in rubber, its quality is excellent and its price is low. "Havana" is made of rubber as raw material, so Havana, which is light and cool and sells at a low price, arises at the historic moment.
In addition, the flip flops are also related to the influx of Japanese immigrants in Brazil, because the Japanese clogs brought by new immigrants to Brazil in the 50s of last century inspired designers' inspiration. Workers' slippers were designed to be similar to those of clogs. They were soon favored by mainstream society. From royalty, celebrities to civilians, everyone loved this cute and convenient shoe.
Reporters found on the streets of Rio that almost every supermarket has a "Havana" counter, which is cheap and has many styles.
The price varies from 19 Real (40 yuan) to hundreds of Real.
"Havana" designs hundreds of basic series from candy color to comic print for different groups of people. It also creates special limited money, and even tailor "personalized money" for customers.
In fact, through the "Havana", Brazilians create an economic miracle by spreading passion and romance to the world.
Small slippers have become a new driving force for Brazil's economy. Brazil has established more than 1.2 stores in over 80 countries and regions, with an annual export volume of about 162 million pairs, with an annual revenue of 2 billion 500 million dollars.
- Related reading

IPO Is Approved By The SFC. It Seems That The Real Economy Is Not "Sick Cat".
|
UL Is Working Closely With Government Departments And International Organizations Against Counterfeiting.
|- Entrepreneurial path | Women'S Clothing Store Decoration Skills Analysis
- Successful case | Clothing Store Decoration In Place, Not Afraid Of Customers Do Not Enter.
- Internet Marketing | The Four Channel Mode Must Be Known First.
- Regional investment promotion | Pain Points: Services And Talents Restrict The Further Development Of Rural Electricity Providers
- Local hotspot | Huang Xiaoyu, The Former Chiao Fu Street, Has A New Hand In Hand.
- channel management | Yin Man + Offline Experience Shop Has Done Well.
- Company news | Can We Increase The Purchasing Strategy Of American Apparel?
- neust fashion | S Modeling, Sexy Beauty Of Hip Skirt
- News Republic | Guo Pei: Designers Have More Than Just Ideas.
- Management strategy | Half Chinese Ink Is Used To Tap The Market In China.
- It Is Predicted That The Total Scale Of China'S Sports Industry Will Exceed 5 Trillion Yuan By 2025.
- How Do Domestic Outdoor Products Industry Compete For Market?
- The Reputation And Trust Of Domestic Brands In The Minds Of Consumers Continue To Improve.
- Li Rucheng: What Kind Of "Change" And "Invariance" Are YOUNGOR Experiencing?
- South Korea'S Clothing House Deep Tillage Global Fashion
- Haining Leather City Six Wholesale Center, "One Shop Is Hard To Find" Behind.
- Taiwan Children'S Wear Market Enters The Spanition Period, The Five Major Local Brands Are Operating Hard.
- Throwing Store Will Prolong The Hot Cotton Market Immediately Into Ice And Snow.
- PTA Enterprises Continue To Maintain High Load And Ride Hard
- Adidas Pioneered The Urban Triathlon Race Summer Training Country