Rio Olympic Games As China's Sports Brand Showcase Appearance To Attract Eyeballs

In August 6th, the opening ceremony of the 2016 Rio De Janeiro Olympic Games was held in Rio De Janeiro, the "angel city" of Brazil. It is worth noting that at the opening ceremony, Martinio Nobre, the track and field referee, was wearing a clear look. 361 degrees The official official uniform of the logo and a 361 degree trousers are solemn oath on behalf of all the referees before the five rings. For 20 seconds, the close-up of the 361 degree brand made a big face.

Apart from 361 degrees, there are also domestic sports brands appearing in the opening ceremony of Rio Olympic Games. Peak As PEAK signed the rights and interests of the 12 Olympic committees, PEAK became the most popular sports brand.

According to the insiders, Olympic champion marketing is a traditional means of Olympic marketing for sporting goods enterprises. It is also a classic means. The success of Olympic champion marketing can rapidly enhance the reputation of sporting goods brand, and the marketing effect is very significant.

According to the reporter Lining And Anta know that there are many national teams sponsoring the Olympic Games.

361 degree face opening ceremony

In the competition of the famous sports brands in China, the performance and popularity have been kept at 361 degrees after Lining, Anta and PEAK.

At the swearing in ceremony, Martinio Nobre, the track and field referee, wore an official uniform with a marked 361 degree mark and a khaki 361 degree trousers. He solemnly took the oath of honor before the five rings. 20 seconds of feature close-up made the 361 degree brand a big face.

Moreover, during the delegation's entrance ceremony, the first Greek delegation and third South African delegations arrived in the 361 degree mark. All kinds of performance, let 361 degrees of brand promotion in front of other brands.

In addition, the reporter found that 361 degrees had officially signed a contract with Rio Organising Committee and became an official supplier of Rio Olympic Games. Volunteers, technicians and torch relay members of the Olympic Games, Paralympic Games and test matches will wear 361 degree garments.

Insiders believe that the 361 degree sponsorship of the Olympic Games can enhance brand awareness, speed up overseas layout, increase the income of the incremental market, and upgrade the competitiveness of the international and diversified products in China.

Data show that the 361 degree expansion of overseas expansion speed, as of the end of the first quarter of 2016, the company has 151 sales outlets in the United States, Brazil has 839 (compared with the end of 2015 growth 100%) sales outlets, Europe has 34 sales outlets.

　 PEAK signs 12 delegations

Unlike the 361 chance to compete for the first chance to show up, PEAK has adopted a propaganda strategy of "spreading the net widely".

Through the Olympic marketing, PEAK has made considerable progress in its brand building. Liu Xiang, director of PEAK sports brand center, said: "in 2008 Beijing Olympic Games, we only sponsored a delegation from Iraq. By 2012, the number of PEAK sponsored Olympic teams has reached 7. These delegations are often asked in the Olympic village what their clothes are. This year's Rio Olympic Games, our sponsorship of the number of teams reached 12, is the world's more than 3 sponsorship of the Olympic Games delegation brand, China's first.

In the four hour broadcast of the opening ceremony of Rio Olympic Games, 9 of the delegations appeared in PEAK costumes, making PEAK the most frequent sport brand. In view of PEAK's human sea tactics and market participants' evaluation, PEAK's exposure is basically covered by the whole process.

In fact, PEAK has been committed to marketing in the international market in recent years in order to increase its influence overseas.

Liu Xiang, director of PEAK sports brand center, told reporters: "in 2012 or so, the domestic sports brands actually entered a" cold winter ", clearing inventory, closing shop tides, declining orders and so on, but PEAK was slowly getting out of the low tide through Olympic marketing and a series of subsequent NBA stars, China charity and charity activities. For example, after the London Olympic Games sponsored 7 delegations, PEAK's number of international distributors increased by 25%, reaching nearly 90 countries and regions.

"In 2013, PEAK's operating income was 2 billion 613 million yuan. In 2014, PEAK's operating income was 2 billion 840 million yuan. In 2015, PEAK's business revenue increased again, reaching RMB 3 billion 110 million yuan. As of 2016, through the order meeting, through our efforts in Olympic marketing, we are confident that the company's revenue will have a big improvement." Liu Xiang said.

　 Lining, Anta and XTEP each have brilliant ideas.

Following the appearance of 361 degrees and PEAK in the opening ceremony of the Olympic Games, Lining, Anta and XTEP all gave different sponsorship in the subsequent competitions to win the opportunity to show their faces.

Among them, Li Ning Co told reporters that Lining will create 2016 new Olympic Games equipment for China's national table tennis, badminton, shooting and Diving Teams in this Rio Olympic Games.

Unlike Lining's hot selection team, Anta, as a partner of the Chinese Olympic Committee, will provide prize equipment and living equipment for all Chinese athletes who are on the Olympic Games in Rio. At the same time, Anta is also a partner of 24 national teams in winter, water, gymnastics, boxing, taekwondo and wrestling 5 sports centers.

Anta's official told reporters: "simply speaking, all Chinese athletes, if they win medals, will wear Anta's champion dragon suit when they get on the stage."

In addition to sponsoring the winning team, XTEP has taken the sponsorship of star players. In this Rio Olympic Games, XTEP will continue to sponsor the 2012 men's 20 km walking champion of the London Olympic Games, Xie Zhenye, member of the 4 meter 100 meter relay team.

It is worth noting that in the Olympic Games of four years, other sports brands are competing to sponsor the star team to win the attention of the masses. Other related garment enterprises are also reluctant to support other related clothing to expand their brand influence.

For example, Heng Yuan Xiang, the official partner of the Olympic Committee of China, is responsible for providing the ceremony and ceremonial ceremonial suit for the Chinese sports delegation of Rio Olympic Games. It is understood that because the flag red and yellow as the main design elements, this dress was dubbed "tomato scrambled eggs" by netizens, which is also the third time that tomato scrambled eggs appeared in the summer Olympic Games. Meanwhile, this year's Olympic Games Heng Yuan Xiang will provide more than 1000 pieces of ceremonial clothing for Chinese sports delegations.