Fashion Brands Collectively Change LOGO, Introducing Baby And Poetry To Buy Hot.

DKNY

DKNY borrowed New York Fashion Week 2016 at the end of last year.

The invitation letter officially exposes their new Logo.

The new logo uses Franklin Gothic font, and Maxwell Osborne, one of the creative directors, thinks it's the most suitable font for the US.

DKNY the rectangle on both sides is similar to the road sign on the road. The symbol can legitimately speed up, turn the line, and cross the road users in front of it.

DKNY is currently creative director DAO-YI CHOW & MAXWELL OSBORNE

DKNY is the abbreviation of Donna Karan New York, and the brand founder Donna Karan sold the same brand to LWMH in 2001. This year, LVMH sold the brand to G-III.

Last year, Donna Karan retired as the chief designer of the brand, and was replaced by Dao-Yi Chow and Maxwell Osborne as the new creative director.

Donna Karan has retired from the chief designer, and DKNY has changed from design style to brand image to be more youthful.

DKNY style evolution

Since its inception, DKNY has been designing the main axis of the metropolis in New York, and even New York's landmark icon has been added to its works, such as Statue of Liberty.

At the same time, Dao-Yi Chow and Maxwell Osborne, the founder and creative director of Public School brand, published the first series of 2016 spring summer series for DKNY. Although they only emphasized black, white, blue and stripes, asymmetric designs, various layering and materials made the works create infinite possibilities and brought surprises everywhere.

Star test water:

Zhao Wei appeared in DKNY2016's early spring suit dress.

This is really suitable for her.

The style of the dress is soft and soft, and the style is tight and loose. It outlines the waist line, blocks the slightly brisk shoulders, exposing the thin legs. The hair is mild and refreshing, and it does not show a big head.

Chopper is the best.

DKNY printed silk shirt skirt 2824 CNY

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MCQ

AlexanderMcQueen's young vice line McQ, founded in 2006, has positioned the brand as "younger and badder", but it has always been difficult to get away from the shadow of the main line AlexanderMcQueen, more often referred to as McQ by Alexander McQueen.

Brand CEO Jonathan Akeroyd believes that in order to better reflect the McQ rebel offensive DNA, simply turn the logo font into a more modern sans serif body, but also Alexander McQueen "Alexander" and "ueen" black coated.

MCQ is currently creative director SARAH BURTON

After the tragic death of American fashion genius Alexander McQueen, his fellow teacher sister and right-hand man SarahBurton took over as the creative director of the two brands of Alexander McQueen and McQ.

Sarah Burton did not meet expectations, and her achievements were obvious to all. Even the wedding dress worn by Kate Middleton in 2011 when she married Prince William was from her handwriting.

MCQ style evolution

The popularity of McQ has not been as good as that of DKNY or Marc by Marc Jacobs. However, from the McQ 2015 autumn and winter series of advertisements, McQ emphasized the rebellious and unruly part of brand spirit with new logo, which shows that it wants to redefine the relationship between the main line and AlexanderMcQueen.

Star test water:

Liu Shishi is dressed in McQ green.

Pretend to appear.

In the model, the model wore not a one-piece skirt, but a long shirt covered with a short skirt. Liu Shishi stuffed his jacket into the waist of the skirt, and the shape was neat.

The color of the dress is very beautiful, the makeup is light, and the shoes are concise.

Chopper is the best.

MCQ swallow feather dress 2430CNY

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LOEWE

The Spanish classic brand Loewe's anagram pattern was originally composed of 4 scribbled block letters "L", which was created by Spanish painter Vicente Vela in 1970.

The new anagram is designed by M/M Paris, which is gifted in fonts and design, inspired by the German born British calligrapher Berthold Wolpe.

LOEWE is currently creative director JONATHAN ANDERSON

JonathanAnderson owns a personal brand J.W. Anderson, and the design of rigid and flexible has made him a shining star.

In 2013, LVMH attracted him to become the creative director of Loewe. After taking office, Jonathan Anderson completely cut off the old and splendid Royal aristocracy of Loewe and replaced it with a very simple fashion style. However, it did not cover up the quality of the high quality leather, and also emphasized the traditional features of Spain in the details of the design.

LOEWE style evolution

When joining the Loewe, Jonathan Anderson, just 30 years old, brought a brand new look to the brand, like rejuvenating the 100 year old Loewe.

The Puzzle Bag launched in the first quarter became a neutral bag for hot shopping.

Jonathan Anderson in addition to the 2016 spring and summer fashion week in Milan shows how to create a sense of lightness for leather, and brings more experimental works. The future full of pparent trousers will completely subvert the past image of the brand.

Star test water:

Liu Wen appeared in the loewe2016 autumn winter series dress, whether she was waist or leg, wearing a nice looking model, but her hair... Key people liked mosquitoes, but she really didn't like her wholesale demon style, though she was wearing modern hair, but considering that the jacket was a high collar, and displayed the necklace was serious.

Chopper is the best.

LOEWEPuzzle PVC handbag 10310 CNY

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GUCCI

Gucci's "double G" Monogram is deeply rooted in the public, but luxury brands tend to be low-key. No brand name and no logo handbags appear to have more capital to become "it bag".

Gucci deep insight, the classic "double G" Monogram has almost disappeared from the previous (except on the classic Gucci Monogram pattern), and it came in side by side with GG. Gucci CEO Marco Bizzarri said: "if you are still pursuing chasing, you will be lagging behind.

This GG logo is actually decorative.

GUCCI is currently creative director ALESSANDRO MICHELE

Bid farewell to the era of Tom Ford and Frida Giannini, Alessandro Michele took over Frida Giannini as the creative director of Gucci in 2015. It is the second time that the brand has recruited an accessory designer to become a creative director.

Alessandro Michele brings the grotesque gorgeous decorative style to create a new look for Gucci.

Style evolution

Luxury brands no longer take the traditional luxury. Gucci also shows a very carefree sense of freedom from the first group of Alessandro Michele's 2015 series of autumn and winter series. Instead of emphasizing elegance, maturity and sexualhood, they begin to publicize the literary and artistic feelings of the old age.

Star test water:

AB dressed in Gucci2016 autumn winter series scarf and black and white dress.

Good shape, a little sense of students, shoes also match the color of the skirt, the style of the tune.

But the sleeves are not good enough. If you can get rid of the white lace, it will be more chic.

Chopper is the best.

GUCCI suede thick and high heel shoes 5255 CNY