Despite The Economic Crisis, Brazil'S Electricity Supplier Performance Remains Strong.

The economic downturn in Brazil has affected the overall development of Latin American electricity providers.

EMarketer said Latin America's electricity supplier growth rate dropped from 5.5% in 2014 to 5% this year.

The economic downturn has made Brazil consumers more cautious, so before deciding to buy products or services, they will search for more information online, compare prices and functions.

Despite the economic crisis, Brazil

Still strong.

Data from research firm E-bit showed that in the first quarter of 2016, Brazil's e-commerce revenue amounted to $3 billion 140 million, which sold about 106 million items, with an average growth of 7% per order.

It is said that in 2015, the number of online shopping consumers in Brazil reached 39 million, and the electricity business revenue amounted to 12 billion 800 million US dollars.

EMarketer predicts that Brazil will become the leader of the Latin American electricity market by 2019.

In 2013, Brazil released the earliest electricity supplier bill Decree n 7962, and Consumer Protection Code for entities and businesses.

Recently, in order to crack down on deception, the Senate has approved the new Consumer Protection Code bill, which requires businesses to explain ownership and location of the company and prohibit shops from sending promotional messages to consumers who do not choose this service.

Brazil post is a state-owned enterprise in Brazil, which covers the whole country.

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Because Brazil post has government support, other logistics enterprises face more difficult competition.

However, Brazil post itself is facing a financial crisis and may need to borrow to maintain its operation this year.

The development of cross-border electricity providers has attracted the attention of Brazil electric business enterprises.

EMarketer said Brazil's cross-border e-commerce revenue grew from $838 million in 2013 to $5 billion 200 million in 2018, an increase of 546%.

PayPal commissioned a research conducted by Nielsen research firm, which showed that the value of goods purchased by the United States, China, Germany, Britain and Australia on the Brazil website in 2014 amounted to US $465 million.

But many retailers in Brazil do not understand the potential of cross-border electricity providers.

Many Brazil enterprises need to cooperate with overseas service providers to develop overseas markets.

Brazil has a very high penetration rate of mobile phones and tablets, 100% of Brazilians have access to cellular networks, and the coverage of 3G networks is 94%.

1/7's e-commerce products are purchased through mobile phones and tablets.

Consumers are becoming more and more accustomed to using mobile phones and flat shopping.

EMarketer said that the contribution of mobile devices to electricity providers in the 2014 and 2015 were 21% and 32% respectively.

However, Brazil electric business enterprises have not yet accepted the mobile electricity providers, and the vast majority of electricity providers do not provide a good mobile device experience.

ComScore said that in 2015, Brazil consumers averaged 21.2 minutes per visit to social media, the longest time in the world for social media access.

Facebook is the most popular social media in Brazil, with about 60 million active users.

To sum up, the Brazil electricity supplier still has great potential for development. Consumers in Brazil are getting more and more aware of the Internet. The number of online shops has increased. Many business enterprises have not only survived the economic crisis, but are also booming.