Changes In Consumer Demand, Cross-Border E-Commerce Providers And Business Models Have Also Changed.

In the past, high operating costs had discouraged many overseas businesses, and some even entered China.

Businesses were left behind after being thrown into the mire of high investment.

However,

The rise of these channels has enabled these overseas businesses to see new business opportunities and enter China two degrees.

In August 18th, the 2016 cross-border electricity supplier conference was held in Xiamen.

At the meeting,

Wang Haoyang, director of public affairs, shared Tmall international platform's Thoughts on the current cross-border import business.

Wang Haoyang said that the changes in consumption upgrading and buyers' age have spawned the fever of cross-border importing providers today.

Against this background, overseas businesses returning from the online channel to the Chinese market are actually very different from those in the past.

When consumer demand changes, businesses will change their products accordingly, and business models will also be upgraded.

As a platform, Tmall international should be a market that can introduce good products to consumers, rather than a pure price competition market.

The following is Wang Haoyang's director of international public affairs, Wang Haoyang.

Consumption promotion driven cross-border import business development

Why does cross border appear? I think in the final analysis, because of the escalation of consumption, the contradiction between escalating consumption demand and domestic supply has created the new form of cross border retail import.

Every year, hundreds of millions of Chinese travel abroad. Last year, the number reached 120 million, and overseas consumption reached 1 trillion and 500 billion yuan, half of which were purchased abroad.

In this mode, production, consumption, taxes and services remain outside the country.

And what we need to do is drain this part of our consumption back to China.

Consumer attitudes are also changing. At the beginning, we bought cross-border products for mothers and children, mainly milk powder, diapers and so on.

Gradually expand to beautiful armor, toiletries, and then expand to clothing, bags, recently, more and more people began to buy snacks and furniture department stores on the platform.

At the beginning, we bought cross-border goods just because the cross border goods were cheaper. But later, when the category of the platform became more and more abundant, we felt that cross boundary opened a door to their lives. Through this gate, we could find and feel the different cultures and lifestyles of different countries. Through this gate, we can enjoy more healthy, convenient, safe and avant-garde lives.

The change of consumers' concept and age has become the biggest driving force.

The main consumption groups of cross border retail imports are 70, 80 and 90, and the three groups add up to nearly 600 million people.

At the same time, after 00, after 10, this group was influenced by their parents' consumption habits from childhood, and they were faced with the dazzling products from all over the world. They grew up with a global view and became a global consumer.

From the two entry of electricity suppliers, overseas businesses have changed.

In the past few years, many overseas businesses have been evacuated from the mainland, because the cost of operation is too high, the cost of renting, labor costs, the cost of decoration, and the benefits can not resist.

But over the past two years, we have found that more and more overseas businesses and enterprises are coming back. But this is not the original return, but rather a new model, which is coming back online through cross-border retail imports.

And this kind of return is an upgrade, breaking the geographical pattern.

In addition, the concept of overseas businessmen is changing after coming back.

In the past, merchants always felt that they had entered a new market. Localization of goods was very important and suitable for the special needs of local population.

Now we find that the original is also very important, so many consumers want the original products.

For the platform, recruiting overseas businesses is the first step, and more importantly, how to help them grow up.

This time is how to grasp good products and good businesses. If consumers do not know how good the goods are and why they are good, then even if they are rich, they will not buy them.

A mature cross border market should not be a lower price market. It should be a market that can introduce good products to consumers.

Consumers have changed, businesses have changed, and the links and modes of natural business models will change.

Originally, overseas goods should go to the hands of Chinese consumers. They must go through many formalities, such as brands, competitors, exporters, importers, general agents and so on, before they can finally reach consumers.

With the Internet, it is inevitable that businesses and consumers will be directly linked together. Through the Internet, this link will be able to reduce the link between the three levels.

Cross border electricity providers solve social problems

48 the new deal did bring a great impact to the industry. Everyone experienced the monopoly of business in those weeks after April 8th. This is not the original intention of the government. The government is still concerned about this format.

Therefore, a new policy was soon introduced to postpone the implementation of the new deal and to give a pitional policy.

During the pitional period, new policies suitable for cross border development are being developed, and policymakers are considering several issues, one is the relationship between cross-border and big trade, the other is standards and responsibilities.

We think there is nothing wrong with thinking about these problems from the perspective of the government.

As cross-border electricity providers, in fact, these problems are also our consideration.

Some government regulators may not fully understand our format. We need to tell the real situation, our good practices, opinions and suggestions to the government and help the government formulate good policies.

Now is the era of the Internet. After the birth of the cross border, consumers have changed, businesses have also changed, the channels of trade patterns are changing, and cross-border forces are unstoppable.

Although we are doing domestic business now, our scale is not large, but the impact of the business we are doing is global. The business of the whole world will change because of cross-border, and the trade pattern will also change because of cross-border.

What we need to do is to be more resolute and not to hesitate or hesitate.

Finally, we should go back to the beginning. We are not simply selling goods. We are solving social problems. We are pushing forward the development of society and let us work together for this purpose.