The Latest Performance Of The Company Is Good By Selling Bath Lotion Lotion.

L Brands 17's share price rose 3.3%.

It is a real gratifying congratulations to the American company, which has fallen by 23% this year.

What's behind it is the financial data released by the company on the same day.

This woman is headquartered in Ohio.

And the profit of the nursing company in the second quarter reached US $252 million (about 1 billion 671 million yuan), an increase of 24.7% over the same period last year.

In the three months ending June 30th, its Victoria 's Secret (

Hereinafter referred to as "Wei Mi", Bath & Body Works, Pink, etc.

Net revenue amounted to US $2 billion 890 million (about 19 billion 169 million yuan), up 5% from the same period last year, which is higher than Thomson Reuters's earlier estimate of US $2 billion 860 million.

In February of this year, Sharen Jester Turne, a former chief executive of Wei MI, who called "underwear Buffett" suddenly left.

Leslie H. Wexner, the chairman and chief executive of her parent company, took over the head card personally, and quickly came up with a pformation strategy, such as reducing the sales promotion ratio.

The second quarter figures show that Victoria's sales increased by 2%, compared with the 1% increase in the first quarter.

L Brands also released official news that the brand new leadership will be announced in the third quarter.

Like most American stores, L Brands stores are struggling with low traffic.

Its same store sales fell 4% year-on-year, which is basically consistent with analysts' expectations.

Messi, a retail giant, recently decided to close down 100 stores and reduce the number to 85%.

Another chain retailer, Taghit, also found that store sales declined for the first time in two years, and warned that the situation could continue to deteriorate.

After Leslie H. Wexner took over Victoria's brand, the brand quickly moved from the mail order catalogue to the electricity supplier.

On the one hand, reduce the cost of paper and printing, and more importantly, to meet the emerging customers.

The second quarter results show that Bath & Body Works and Victoria online revenue grew by 21% and 8% respectively.

Compared with Wei MI, Bath & Body Works is less famous in China.

The brand was founded in Ohio in 1990, mainly selling shower gel, lotion, fragrance spray and candle lamp products.

Its retail products are mainly located in the United States, Canada and Chile. It is far beyond the Victoria's number in terms of numbers. In 2010, its stores had reached 1665.

Today, among Snapchat female users, Bath & Body Works is the fifth most popular brand.

According to L Brands analysis, the growth of performance in June was mainly driven by the holiday spending of American memorial day and independence day.

The focus of the Wei Mi pink series also partly offset the decline in sales of other weak products.

However, L Brands expects the third quarter performance to be relatively "flat", especially since the main brand, Wei Ming, cut the swimsuit line in May.

Victoria's sports line

According to last year's data, the business volume of Wei Mi swimsuit business is about 500 million US dollars (about 3 billion 316 million yuan), accounting for only 6.5% of the total turnover, and it is at a low level.

The brand's new move is sportswear and bra, which means that since 1977, selling underwear for women's underwear has developed a sweating, cool, comfortable and sexy lingerie. At the same time, it has had a whole series of long-standing rivals: Nike, Lululemon... Whether the outcome is a cup of cake or whether to lose the battlefield is still to be proved.