Summary Of The Two Quarter Of The US Apparel Brand Gap

Around July 30th, four weeks ago.

Inc.'s Cape Group recorded a revenue of $1 billion 100 million, down 1.8% from $1 billion 120 million a year ago, and the total revenue of the group in the two quarter was 38.5 billion US dollars, down 1.3% from 3 billion 900 million a year earlier.

In June, the same store sales unexpectedly recorded a rise. In July, the sales of Gap Inc. Cape group resumed a fall of 4%.

Among them, the sales of Gap & amp; P & amp; store have recorded a 4% decrease, while the Banana Republic Banana Republic has fallen rapidly in the past two years.

Same store sales plunged 14% in July, continuing double-digit declines.

However, the two quarter EPS of Gap Inc. is expected to be better than the market.

On the Gap side, net profit is expected to be between $1.87 per share and $1.92 per share this year.

The company forecast a net profit of $1.92 per share.

This means that the actual revenue in the first half of this year is not as good as expected.

Analysts had previously predicted that Gap could reach a net profit of $1.96 a share this year. From the current situation, Gap itself has no confidence in this goal.

Gap brand is seeking to reduce the discount rate and sell more original prices.

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Gap's competitors have recently shown a very positive sense of competition.

In August 18th, the US clothing brand Gap announced that in the two quarter of this year, Gap sales in the same store decreased by 2% compared with the same period last year.

In the same period, Gap opened 19 new stores and closed 22 stores.

However, in the 2016 fiscal year Gap plans to open 50 stores, compared with the 2015 fiscal year, the store area will be reduced by about 2%.

From a macro point of view, the global economic downturn has slowed down the development of fast fashion brands that have been developing rapidly for more than a decade, coupled with the slow fermentation of the Chinese market. The rise of the Internet business has made fast fashion brands expand rapidly, thus entering a slow growth or even a growth bottleneck.