Recently, The New Global Advertising Droga5 Produced By UNIQLO Will Be Launched In London.

According to the world clothing shoes and hats net, Droga5 London is Uniqlo The new global advertising campaign was launched recently, and three advertisements promoted UNIQLO's Wireless Bra (no steel ring BRA) and AIRism respectively. Underwear Distressed Denim (hole jeans).

These new ads were the follow-up of "Because of Life, We Made Life Wear" produced by Droga5 office in New York last year. Because of customer conflicts, UNIQLO's advertising business moved from Droga5 New York to London.

WirelessBra's advertisement is composed by choreography RyanHeffington, who has worked with singer Sia for many years. Designer NancySteiner is responsible for matching the models in the movie, trying to show that these women in UNIQLO bra can do all kinds of weird movements as they please. A kind of

AIRism photographed in the streets of Santiago, using black and white images to capture how people in daily activities evaporate the heat and sweat. Most of the models in advertising are naked, showing the combination of products and bodies.

The advertisement of the hole cowboy photographed a gas station in the remote area of the United States. A kind of

An interesting point is that the advertisement of Wireless Bra uses the 4:3 style of retro wind, which makes the whole dance look interesting.

"UNIQLO's new advertising is an example of an image that depicts the benefits of our LifeWear clothing products." John CJay, global creative president of fast retailing group of UNIQLO parent company, said that advertising creativity expressed rational functions in a relatively perceptual way.

Compared with other fast fashion brands, such as H&M, Zara and other direct advertisements, UNIQLO's advertising content is still more "artistic", and it also brings a bit of seriousness to strangers. This is also their consistent marketing path in the North American market. For example, last year, UNIQLO and the New York Museum of contemporary art jointly launched a series of UT series with the New York subway pattern, or the flash art exhibition launched by UNIQLO at SoHo flagship store in New York earlier this year.

From the choice of the new advertising model, it is easy to see that UNIQLO is still trying to get the North American market to accept itself. Although UNIQLO entered its first international market in 2001 and entered the US market in 2005, the company is still in a state of deficit in the United States. Since last August, UNIQLO's global creative brand marketing agency has changed from Droga5 to Japan, which is also responsible for the creative agents of Under Armour, chase bank and Beats.

According to the world clothing and shoe net, UNIQLO's goal is to emphasize the company's "endless commitment to quality, functionality and style." Compared with the original advertising film, which focuses on the concept of LifeWear, this new advertisement focuses more on the actual product function.

The ads will be launched in the US, Europe, Asia and Australia. At present, the first advertising AIRism has been launched on a global scale.

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