Breaking The Routine And Innovating Positively, How Does Hengli Open Up A New Path In The Development Of Traditional Industries?

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Hengli Group, breaking the rules, complying with the trend of market development and actively innovating, has opened up a new path in the development of traditional industries under the severe economic situation.

Hengli Group takes petrochemical, polyester new materials, real estate and weaving as the four main sectors, and diversified development of thermal power, machinery, finance, hotels, logistics, trade, aviation and so on.

Hengli Group adjusts its product structure and promotes product competitiveness through scale, internationalization and diversification.

Around this main line, Hengli Petrochemical (Dalian Changxing Island) Industrial Park's integration project started construction in 2015 and entered the field of petroleum refining and chemical industry. The two phase PTA project was put into operation smoothly.

Hengli share holding company, Yingkou Kang Hui Petrochemical Co., Ltd. has opened three new production lines, the 6 micron thin film and the gilt pfer base membrane, making Kang Hui petrochemical the first global production company to produce 6 micron products, and its brand awareness has been rapidly launched.

The chemical fiber industry upgraded the market share of equipment by intelligent upgrading, and the annual production and sales rate of weaving enterprises exceeded 100%, and the economic efficiency increased greatly.

The real estate sector, Suzhou Bay 1, has exceeded the annual sales target, and sales of Shengze Oak Bay and Dalian Vitoria mansion are also continuing to push ahead.

Other industries such as thermal power, machinery, finance, hotels, logistics, trade, aviation and other industries are also outstanding and have become an important part of the diversified operation of the group.

On this basis, Hengli Group's current focus is to vigorously promote the integration of refining and chemical projects, improve the sales performance of real estate development projects, and build the whole industry chain and diversified scientific development mode.

In terms of market sales, Hengli Group is not limited to offline sales, but also has a preliminary attempt for online sales.

Internet development enterprises

It has become an effective means for enterprises to enhance competitiveness and adapt to future competition. Therefore, only by vigorously developing e-commerce can enterprises fully enjoy the benefits and efficiency advantages brought by the Internet.

Hengli Group, a listed company held by Hengli Group, takes the advantage of the Internet. It uses online trading platform to set up a special sales force, expand sales channels, set up a new marketing mode, occupy market share, and take an active position in the market competition.

At present, online sales are going smoothly, and Hengli has created one after another sales miracle.

In addition, Suzhou Hengli Logistics Technology Co., Ltd., a wholly owned subsidiary of Hengli stock company, has set up an Internet logistics "E yard", focusing on the longer term logistics industry.

In what era of innovation, Hengli Group is keeping up with the trend of intelligent manufacturing.

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Hengli Group has gradually replaced artificial labor with intelligent robots.

In the group weaving section, the industry leading automatic wear machine and automatic stranding machine were introduced to create intelligent production workshop, which saved labor costs by 80% and increased efficiency by 700%.

It took 6 hours for a worker to wear a pan and 7 hours for the complex flower pattern.

Now it takes only 45 minutes for a robot to wear a pan, and it can achieve zero error accurately, which greatly improves the production efficiency.

Intelligent production has greatly enhanced the competitiveness of enterprises.

In addition, Hengli stock also introduced advanced polyester, spinning and projectile equipment, such as Gemma, Bama, Japan TMT and so on, to build up products for research and development.

Like many enterprises, weaving enterprises are also facing fierce competition.

If I want to occupy a place in the market and not be shuffled out, I am afraid I can only rely on the continuous innovation of the enterprise itself.

Hengli Group keeps pace with the times and boldly innovates.

On the one hand, innovation is reflected in the updating of marketing mode.

Hengli Group renewing its marketing concept according to market demand and creating new market demand from passive market demand.

At this point, Hengli continues to make efforts to update marketing concepts and create sales miracles.

On the other hand, innovation is embodied in intelligent upgrading.

Hengli Group introduces advanced equipment from abroad to add quality products to Hengli Group and meet the requirements of the times.

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