NEAR WHITE "White But Different" Appeared In CHIC2017: Focusing On The Design Of White Shirts With Temperature

As the saying goes, when fireworks arrive in Yangzhou in March, they say that the spring breeze is not as good as you. March in the spring breeze and drizzle always makes people want to find a white shirt that suits them

March CHIC 2017 (Spring) , bringing together 1213 exhibitors from 21 countries and regions, 1372 brands competing on the same stage and striving for innovation. Innovation is a hot topic that attracts much attention every year, and this "white but different" white shirt dazzles all the exhibitors passing by. With joy and curiosity, the reporter from World Clothing, Shoes and Hats Network interviewed NEAR Xu Lu, founder of WHITE brand, unveiled the secret of white shirt together.

　　NEAR WHITE brand was founded in March 2016, and this is the first time to participate in CHIC exhibition. When the reporter mentioned why she would create such a brand focusing on vertical fields with originality, Xu Lu said that white is a very classic color, and any color has regrets. Only white, open, changing, full of imagination and artistic sense, exquisite small taste, and changeable cool creativity; And one“ white shirt ”, is a heartfelt love that meets everyone's infinite expectations, and the brand's advertising slogan is "white but different". In October 2016, NEAR WHITE was the first to put forward the concept of "white shirt dress" at China International Fashion Week, which can be worn at parties, festivals and other important occasions, hoping to enable more consumers to break away from the inherent concept. White shirt is not only suitable for many professional occasions, but also can represent an exquisite lifestyle and interest. At the brand launch of this CHIC exhibition Fabric, silhouette, design and other aspects all reflect the high rank of white shirts.

In order to make the white shirts in people's existing ideas better, we naturally need a very excellent designer team. Xu Lu introduced to the reporter that most of the research and development teams are highly settled, which can ensure the shape of the shirt. White shirts can be worn not only by thin people, but also by the slightly fat world and even fat people. In terms of shape, they should have advantages, including three-dimensional tailoring of fabrics, processes, and shapes. A finished product must go through 23 processes before it is ready for delivery, It can be said to keep improving.

In terms of fabric selection, NEAR WHITE is also very particular. At present, there are three kinds of fabrics most commonly used by brands: first, island cotton, namely Xinjiang long staple cotton, which is also the longest cotton fiber available in the market at present, and the fabric woven with it has the highest density and comfort; The second is more high-end silk fabrics; In addition, choose Tencel fabric.

NEAR WHITE brand just turned "one year old" in March this year, Xu Lu said that during this year, NEAR WHITE is committed to building brands, which are popular with consumers. The first series in August last year was sold out in two days. Next, NEAR The flagship store of WHITE Tmall will also be launched, and will enter some brand collection stores in Beijing and Shanghai. Life experience stores will also meet consumers in Shanghai and Beijing.

Talking about NEAR As for the effect of WHITE brand's first exhibition, Xu Lu was pleased to say that although white shirt was exhibited for the first time, it was a bright spot for exhibitors. Many fashion buyers have confirmed their orders, and one Spanish buyer said that white shirt is an increasingly popular IN product in Europe in recent years.

NEAR WHITE, focusing on the design of white shirt , is the aesthetic coordinate of white life that gathers UP energy. On March 30, China International Fashion Week, NEAR WHITE will show more blooming and amazing vitality. Let's look forward to this fashion feast together

For more wonderful reports on NEAR WHITE, please pay attention to the World Clothing, Shoes and Hats Network.