The Baby Home Market Is Growing. Scene Experience Is A Major Trend In The Future.

Guest: Luo Lai life Polytron Technologies Inc

Zhu Fang, director of children's affairs department

The children are

A brand built in 2008, formally completed the conceptual pformation from children's textiles to household articles in 2014, and successfully opened the channel of children's life hall in 2016.

Zhu Fang, director of the children's business department of Luo Lai, said that the children of Luo Lai are committed to providing fine life for 0-14 year old children and leading the way of life through scene experience.

The company's products cover three stages, four categories, five scenes and six series.

The three stage is 0-3 years old baby, 4-6 year old child and 7-14 year old school-age child.

Four main categories: Group bedding, which has been focusing on 20 years, including sheets, quilt covers, 0-3 year old baby categories that are fully upgraded and expanded, curtain furniture, home furnishings, etc.

Toys, toiletries and learning tools.

Five scenarios: sleep, play, bathing, learning and party.

The six series covers all children's interests, including princess, space flight, etc.

Zhu Fang said, increase

Spreading, strengthening the channel expansion and providing the supply of scenes are the three main directions of the company's future development.

In Zhu Fang's view, at present, the infant household market is in the growth stage. With the upgrading of consumption and the change of consumers' concept, the market will have great potential in the future.

At the same time, she also said that the core of consumer upgrading is to enhance customer experience and provide a scenario based lifestyle.

"For example, our children's room, in addition to the bed, there are exclusive activity areas, which is a space not to be disturbed. Children can read books, study models and socialize in this way, which helps to improve children's concentration."

At this year's CBME China exhibition, Zhu Fang also saw that similar household products are showing an integrated, refined and professional trend.

At the same time, some brands highlight their own product advantages by creating segmental products.

In her view, in today's diversified consumer demand, the sale of a household product can start from two aspects: first, storytelling, the sale of a product not only needs publicity itself, but also brings changes to consumers' lifestyles and ideas; second, the scene shows that the combination of single products to multiple products is suitable for modern people's pace of life and consumer demand.

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