2017PH Value Autumn Winter Knitting Exhibition Second Highlights

If the exquisite exhibits constitute the body of the exhibition, all kinds of exhibitions, such as show, release and forum that can touch the thinking of the industry, can be called the soul of the exhibition.

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On the one hand, a show shows the audience to appreciate the beauty of knitting, and all kinds of forums that can touch the drawbacks of industrial development make us think about the future development of the industry.

On the second day of the exhibition, the press conference on underwear benchmarking, hair weaving web show and forum, such a life, fancy yarn branch establishment, Shenzhen underwear brand show and other exciting events staged in succession, for the 3 hall continued to warm up.

Living like this: the era of experiential marketing is coming.

On the morning of the morning of 12, Zhang Feng, a co-founder of this life, focused on "experiential marketing and new retail" as a theme for the audience to think deeply about the coming experience economy era.

He said that the so-called experience economy means that enterprises focus on services and create products that are worth remembering for consumers.

Zhang Feng said that during the period of agricultural economy, it was mainly based on raw material production; consumer behavior was only based on self-sufficiency; in the industrial economy period, commodity manufacturing was the main product; consumption behavior emphasized on functionality and efficiency; in the period of service economy, emphasis was placed on division of labor and product function; consumer behavior was guided by services; while in the current experience economy period, production behavior was dominated by service promotion and commodity as props; consumer behavior pursued emotional and situational appeals, creating activities worth remembering by consumers, and focusing on interaction with commodities.

He also analyzes experiential marketing from sensory marketing, thinking marketing, action marketing and related marketing, such as: "sense" arouses people's attention; "emotion" makes the experience personalized; "thinking" strengthens cognition of experience; "action" arouses the input of experience; "association" makes experience experience in a broader context.

Zhang Feng believes that experiential marketing should be combined with new retail.

"Compared with traditional marketing methods, experiential marketing is fun, understanding, sharing and choosing. It is an active process, and new retail is not a new retail mode, but a new retail thinking."

In this regard, he used the offline experience shop as a case to introduce the visual features, regional characteristics and shopping features of experiential consumption to the audience, causing the resonance and thinking of the industry.

China Knitting Industry Association is preparing to set up fancy yarn dyed yarn branch.

The yarn dyed yarn industry plays an important role in the development of the knitting industry.

With the development of technology, fancy yarn dyed yarn industry is developing rapidly, and the knitting industry is constantly developing, improving and optimizing.

According to the importance of the yarn dyed yarn industry in the large scale and the importance in the knitting industry, in order to strengthen management, strengthen industry macro guidance, promote industry self-discipline, carry out industry research, promote technological progress, and maintain healthy and sustainable development of the industry, the China knitwear industry association has decided to set up the China Knitting Industry Association fancy yarn dyed yarn Association.

On the afternoon of 12, the China knitwear industry association held a press conference on the development of fancy yarn and yarn branch.

Yang Jizhao, vice president of China Textile Industry Federation, President of China Knitting Industry Association, Qu Jing, vice chairman of China knitted Industrial Association, CEO Zhang Dapeng of wool weaving network, and representatives of various preparatory committee units, representatives of guests and media friends attended the conference.

In his speech, Yang Jizhao said that in recent years,

Rapid development, gradually forming Guangdong, Zhejiang, Shanghai, Jiangsu and other production gathering place.

With the help of the PH Value knitting exhibition, an authoritative exchange platform of the Chinese knitting industry, a new press conference was held to prepare the new yarn press conference of the China Knitting Industry Association. This fully reflects the association attaches great importance to the subdivision industry of knitted yarn dyed yarn, and also indicates the rapid development of the knitted yarn dyed yarn industry in recent years, playing an important role in promoting the healthy and sustainable development of the knitting industry.

"Starting today, it indicates that China's knitted yarn dyed yarn industry has its own organization."

Yang Jizhao hoped that the Preparatory Committee and its member units would seize the time to work out the Charter of the association, publicize the purpose of the branch, and attract more fancy yarn and yarn enterprises to enter the family.

At the same time, we should thoroughly investigate and study the demands of enterprises and extensively solicit opinions. After the formal establishment of the branch, we will fulfill the purpose charter and actively carry out industrial activities to provide services for the members of the knitted fancy yarn dyed yarn branch and contribute to the development of the industry.

A list of members of the Preparatory Committee was announced at the press conference.

At the meeting, Dongguan liweirang Network Technology Co., Ltd. (wool weaving net) was awarded the title of "excellent unit of national knitting industry cluster service".

Zhang Dapeng CEO of the company said at the meeting that the preparatory committee would complete the follow-up agenda of the Chinese fancy yarn and yarn Association as soon as possible and let the work of the association go into normalization as soon as possible.

"I believe that the fancy yarn dyed yarn Association of China's Knitting Industry Association will become the common home of knitted yarn dyed yarn."

PH Value knitting exhibition is the "vane" for the development of China's knitting industry. Shenzhen underwear regional brand has been holding the exhibition for three consecutive years.

On the second day of the exhibition, SIUF2017 international underwear super model champion Wu Yi Fei led the domestic and foreign famous models to perform the "Shenzhen fashion" underwear show. It fully interpreted the fashion charm of Shenzhen underwear brands such as Anli Fang, Chun Du, AI Yi Xin Yi, ya, ZIM and so on, and jointly displayed the fashion force of "Shenzhen underwear, leading dance China".

The image of supermodel sunshine young energetic is closely related to the connotation of Shenzhen underwear regional brand. The wonderful presentation of the dynamic underwear show also makes the audience feel the strong brand awareness and positive image of Shenzhen underwear.

Zhang Fengwei, executive vice president and Secretary General of Shenzhen underwear industry association, said that through the continuous efforts of Shenzhen underwear industry association, "Shenzhen underwear" has been unveiled in the industry exhibition of many countries such as the United States, Britain, France, Australia, Africa and so on. It has successfully exported the overall style and fashion strength of Shenzhen underwear regional brand worldwide.

The group's participation in the PH Value knitting exhibition is the key to implementing the "Shenzhen fashion" market effect in China, and is also an important measure to further promote the "Shenzhen underwear leading China".

In recent years, the Shenzhen underwear industry association has made full use of the objective advantages of Shenzhen's "fashion capital" to integrate multiple resources at home and abroad.

"Fashion power" has promoted the overall development of the underwear industry in Shenzhen.

At present, the association has a regional brand of "Shenzhen underwear", and was awarded the first batch of "industrial cluster regional brand construction demonstration zone" in 2016 by the Ministry of industry and information technology.

Among the nearly 400 member enterprises in the association, the domestic market share of first-line brands is more than 60%, with two "Shenzhen high and new technology center" and two "Shenzhen Enterprise Technology Center certification", and more than 400 patents. It has the world's first professional brand underwear Exhibition - "China (Shenzhen) international brand underwear Exhibition" and "China underwear culture week" two promotion platforms.

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