Upgrading Of Manufacturing Industry

The garment industry is quick in its iteration. If it remains unchanged, it will be "on the beach" by the latecomers.

When consumers gradually enter the stage of pursuing individuation, quality and experience, those companies that focus more on creating value for consumers also get the "Customs password".

Relying on "originality" to take the initiative to grasp the right to speak, get rid of the situation of dressing for others, rich creative design, intelligent manufacturing equipment, advanced R & D technology, profound cultural connotation, and make ODM enterprises "old trees grow new buds".

Chinese clothing is experiencing consumption upgrading.

。

Because of this, the quality consciousness of ODM clothing enterprises is rising.

High quality clothing imperceptibly affects consumers. Rather than consumers' loyalty to brands, consumers are loyal to brand quality.

How to grasp high quality and participate in exhibition

ODM enterprises and clusters will hand over their own answers.

Details determine success or failure, especially in clothing industry.

Consumption upgrading is not simply a price increase, but also an extension of personality and quality.

Only by keeping the spirit of ingenuity can enterprises make individualized continuous innovation and continuous improvement in quality.

Both sides have been leading the trend of spring and autumn popularity in recent two years. As the market continues to warm up, all possibilities are magnified and endless business opportunities are born.

As the earliest professional factory to produce hand-made (double faced) cashmere coats for 26 years, Konyama Akina HUAYU Garment Co., Ltd. has been concentrating on the design and quality of double faced overcoats.

In the view of general manager Lu Darong, the biggest feature of both sides is simplicity and simplicity. The design is simple and unique, with elegance and comfort.

"Because both sides are hand sewing technology, handicraft is related to the cultural heritage of our Chinese culture. It actually embodies the most traditional Chinese emotional culture and connotation, as well as infinite love."

"There are few enterprises on both sides of the market, and consumers in the market are not familiar with it."

Shen Gang, chairman of Suzhou Tian Shun Garments Co., Ltd., said, "double faced clothing is a very special product in the clothing market. In recent years, it has experienced a situation from one branch to a hundred flowers, so that the domestic market can be recognized and accepted. I think it is a big change."

Shen Gang has been engaged in double sided production for 25 years. He thinks that the main features of both sides are on fabric and manufacturing technology.

In terms of fabric, Tian Shun clothing is highly esteems, pushing both sides from the single season products to the three quarter products, from thin to thin.

In the process, we develop a new technology that allows modern people to accept, change the traditional process, and improve the progress of two-sided process with modern equipment.

A significant change in clothing consumption market in recent years is that the "80 generation" and "after 90" generation are becoming the main force of consumption.

These consumers' attention to clothing products has changed from price sensitivity to quality sensitivity, from the pursuit of scarcity to the pursuit of individuality. The "upgrading of consumption" in the clothing field is taking place in a fast and disruptive way.

"Zhao Nai HUAYU clothing has always insisted on making high-end double-sided overcoats. In 2018, we will focus on several themes: the first is classic, the two side culture should be embodied; the second is personality; the third is quality. No matter the quality of the fabric of double faced or overcoat, or the quality of its production, I believe it is all around these directions."

Lu Darong said, "stick to quality, we must make good things, but the concept of good things is not only good quality fabrics, good style, good design, good service, good interaction, but also a good price. We hope to get out of an international luxury quality sense, sense of value and fashion sense, and the price we execute is the price of UNIQLO."

On the basis of Shen Gang's view, "now the double faced products have changed on the basis of consumer recognition, showing more layers of amorous feelings. Both sides belong to advanced consumer goods. In the past three or four years, the increasing number of consumer groups like the" double-sided "product, and its production technology is constantly improving, and its sense of hierarchy is increasing. From the 2017 market, there are 100% cashmere, 50% cashmere, 30% cashmere. At the same time, it also has products that are suitable for basic consumer groups, such as wool blended.

Garment industry cluster meets "draught"

Garment industry cluster plays an important role in promoting brand building and innovation, market layout, and urban pformation.

The industrial clusters are very vivid and they keep their minds at heart and continue to push forward the whole garment industry.

In recent years, China's international clothing and Accessories Fair has seen many ODM oriented garment industry clusters, such as Pinghu, Haining, Kunshan and Pakistan. They focus on clothing design, quality, R & D and other aspects, improve the added value and competitiveness of clothing products, brand effect appears, create their own "business cards", and Pinghu is one of the typical samples.

Pinghu garment industry started in the 80s 20 century. After more than 30 years of arduous pioneering work, the garment industry has become a characteristic competitive industry in Pinghu, showing the characteristics of high industry concentration, distinctive industrial characteristics, strong ability to earn foreign exchange through export, many backbone enterprises and strong vitality.

On the one hand, production and manufacturing: the manufacturing and management technology of the clothing industry in Pinghu, which originated from Japan, has absorbed the advanced production organization style and craftsman spirit, has strong manufacturing capacity, and can become the supply chain of famous brands in the world. On the other hand, it is R & D design, independent brand and mode innovation: in the past two years, through the government guidance and the enterprise's own efforts, the fashion industry has been flourishing, showing the trend of a hundred flowers bloom. 4 innovative modes of cultural creativity, cross-border integration, ODM intelligent manufacturing and net red economy have emerged, and more than 20 active independent brands have emerged. New fashion enterprises are constantly developing, and nearly 100 designers are working in Pinghu garment enterprises, and their design capabilities have been greatly improved. Wu Jian, chairman and general manager of Pinghu clothing culture and creative park, said, "the core competitiveness of Pinghu's clothing industry is two.

　　“ 面对当下激烈竞争的服装市场，制造环节提升品质显得尤为重要。企业在制造环节首先要由OEM向ODM转变提升，这是我认为转型升级的第一步，譬如平湖市的飞灵飞逊、罗迪、帝豪达等一批ODM企业，除了拥有自主品牌JACKFERRE(杰克菲雷)、“SUTU”(速图)之外，更为七匹狼、罗蒙、森马、唐狮、拉夏贝尔、马克华菲、红豆、海澜之家等国内一线品牌提供设计、面料、打样、品牌运营等全方位服务，这是提升自身价值的一条有效途径。”武剑娓娓道来，“通过‘机器换人’、‘两化融合’等互联网+、大数据、云计算、物联网等最新科技技术，实现智能制造、“柔性制造，如红领集团、报喜鸟集团等为我们提供了很好的样板示范 。”

From the epitome of Pinghu's garment industry cluster, we can easily find that the recent development of clothing clusters is commendable, it is actively promoting the development of local clothing brands, and it can also gather more cooperation among other brands and even foreign brands.

The development of garment industry cluster is changing to the direction of intelligence and innovation.

"Deep water area" contest "change" as a way out

The competition in the clothing industry is heading for the deep water area. Whether its "Seiko" and "innovation ability" can be in place will largely determine the future survival of a brand.

According to Xu Kai, marketing director of Zhejiang Wang Jing Fashion Co. Ltd., the viscosity of the whole clothing market and consumers is not enough, so the enterprises that can catch consumers and catch the trend will grow very fast.

Relatively speaking, there will be more and more enterprises.

However, if a large number of enterprises fail to make progress or fail to upgrade in a timely manner and continue to adopt the traditional industrial mode, they may face the elimination of whatever the size of the enterprise.

"In the face of this trend, we set up a R & D team in South Korea and Europe in 2017 to follow up the trend of globalization."

Xu Kate talked about it.

Boya International Women's wear was founded in 2004. It focuses on the design, development and production of women's windbreaker for garment brands at home and abroad. It has its own design team, large-scale modern production base and advanced computer automation production equipment and technology in the world. It has been well received by many well-known women's clothing brands in the industry of high-end women's wear windbreaker ODM.

"With the pformation of the garment industry, many domestic brands have begun to implement the fast reverse mode in recent years, which is very demanding for the fashion sensitivity and the updating speed of the style. In order to keep pace with the development of the brand, we have also adjusted our R & D team."

Sun Xiaolin, director of marketing at Boya International, said: "to meet the needs of customers, the Boya has made a disruptive innovation from design to production in 2 years, keeping pace with the new business age. In the crazy price war in recent years, the Boya people never forget their original intention and determined to take the road of high quality."

Whether ODM enterprises or garment industry clusters, participating in CHIC is of great significance to them.

Xu Kate said that exhibiting CHIC is hoping to find some powerful young brands. Now many Internet brands and emerging brands have great strength and creativity. Wang Jing is looking forward to meeting with such high-quality brands.

Sun Xiaolin said, "

"

In addition, many of CHIC's zhaowai HUAYU participated in the exhibition. The goal has greater expectations and prospects.

Lu Darong said: "to participate in the CHIC exhibition, we want to find excellent brands and design teams like Italy and Korea to cooperate. We must design our own hands and not follow them behind. At the same time, we look for the high-tech equipment on our production terminals, and are also willing to look for the cloud customization of the Internet platform. I hope to integrate all the advantages and take a road of co operation, co construction and win win."

Shen Gang expects more CHIC exhibitors to participate in the exhibition with new technology, new fields and new ideas instead of indulging in pedantry.

"We have been looking for similarities with other companies on both sides of the products, looking for high-end partners. They can integrate the two-sided products into the three quarter products and even the four seasons products, and develop the two sided products as regular products."

It can be seen that

On the road of ODM upgrade, the enterprise with thinking and demand is moving forward.

More interesting reports, please pay attention.

。