Are There 15 Reasons For The Gloomy Business Of Clothing Stores? Are You Still Committing Them?

Everyone in the shop wants to have a prosperous business, but it is against the wishes of the past.

The same product, others make millions of money, but you always can't sell it? Xiaobian summed up the reasons for 15 reasons, see how many of you?

1, open a store in broad daylight.

If you don't have enough brightness, you will have an illusion that you are about to fail.

If you don't want customers to have such illusions, turn on the lights.

The first goal of opening a shop is to make money, not to save money.

Brightness (proportional to grade)

Brighter than the competition store: the brightest street.

2, there are no one to open a deaf mute shop.

Background music: customer patronage rate increased by 15%; slow music can increase customer's deep contact rate and sales increase by 30%.

Before going to work: cheer up music, 13:00-14:00 light music at the afternoon, relieve fatigue.

3, windows are not attractive.

If you want to sell goods, you should change frequently.

Every day there is a new atmosphere that makes old customers feel fresh whenever they come.

Update frequency (7 to 14 days)

4, the types of commodities are not complete, there are no primary and secondary sales of goods.

Regardless of the size, each store has a main category (differentiation).

Commodity structure to attract customers

Target commodities;

This kind of commodity first chooses this shop; exceeds the market average share; inputs the main resources; purchases in large quantities in regular quantities;

The lowest price of required commodities (parity goods); the average share;

Convenience goods "one-stop" essential goods; normal price, pursue gross profit;

Seasonal commodities.

5, the shelf design is not scientific, the display area is too wasteful.

The standard shelves and display are profit per square meter. How much profit can a square metre area bring to you? Can your gold point bring several times profit? If not, please adjust quickly!

(end shelf: seasonal products, new products, promotional items)

6, commodity display is not classified, selling unsalable no difference.

Display does not embody "classification principle" and "related display principle".

The best seller lacks sufficient display and layout (retail is the best seller).

7, the price of the commodity is not clear, and the price tag is not standardized.

Want healthy development? Please start with a little label.

Advantages and disadvantages of price tags:

Marked price, location display, quantitative distribution, and best seller protection.

The function of price tag is:

(color management) positive price = blue, special price = red, member price = pink, lowest price of similar products = orange, temporary special offer = white, etc.

Size and size of the price tag: three or more.

8, the monotony of the special offer.

Basically, there are 2 ways: a few discount or a special price.

What customers need is not cheap, but cheap.

Learn from: Supermarket

9, new product display is not obvious.

How to improve?

Set up a commodity elimination system and introduce new products.

Attention to new products: obvious display, poster description, promotional activities

Display of new products: adjusting display (window, model, hanging, etc.)

10, pay no attention to self learning and training.

Managers who never participate in training are hard to develop and grow in fierce competition.

Learning is a good habit of life, and insist on learning for half an hour every day.

No pen and ink but no reading.

training course

11. Shopping guide is diligent in selling goods and lazy in making goods.

Goods need to be plentiful but not messy. Shopping guide is lazy and is a management problem.

Five steps of leisure work

Replenishment, hygiene, learning, collation, adjustment, display

12, promotions are not regular, and the number is too few.

Remember, the essence of promotion is to increase communication opportunities with customers.

Promotion frequency: 1-10 days per month for large post marketing promotion

There is a daily discount every week.

13, the number of gift gifts is small and the quality is poor.

Gifts are neither targeted nor attractive. If the quality of the gifts is poor, it will become a negative publicity.

14, do not do business plan

There is no plan, trouble, money and time to do things.

Please start self analysis:

Plan decomposition: year, month, week, week and day, and implement every shopping guide.

Planned items: sales, gross profit, new membership

15, no meetings, not even early meetings.

Please bear in mind: sales is the 90% preparation for +10% introduction; the guide salesman is like an actor on stage; he will not work early (physically, mentally, etiquette, professionalism, service five).

So, how do we open an early meeting?

Queue up;

Check dress and professional makeup.

Hello.

Report to the shopping guide.

Store manager training and comment;

Our service pledge is: "* * * * * * * *" (think positive energy statement).

The goal of motivating us is to strive for the first place today (in line with brand habits).

Disband.