The New Era Of Fission In Chinese Fashion Industry

Yesterday, China introduced tax cuts and reduced the value-added tax rate of enterprises, which would directly increase the profits of enterprises by 250 billion, which would stimulate domestic consumption and hedge trade wars.

New Kingdom of summer

China's economy has grown from high speed to steady growth. It has entered the new normal. Over the past 20 years, China has entered the new normal.

The industry has grown at a rate of about 20% per year, and has dropped to about 10% in recent years.

In the past, the age of horse racing was faster and daring than that. Now we need intensive cultivation, which is more important than innovation and quality. The promotion of single store sales is the key.

The report points out that the main contradiction of the future society is the contradiction between the growing needs of people's life and the development of unbalanced development.

What does this mean in our clothing industry? People want to buy clothes! After that, they have to buy more clothes. Now, on the one hand, clothing enterprises have large stocks. On the other hand, customers complain that they can't buy what they want and face new contradictions in Chinese society. They must pform their thinking from horse racing to intensive farming. In the future, only by providing better clothing to customers can they maintain their competitiveness. This is the supply side reform of the garment industry. So, consumption has become a popular word in recent years. I believe it will be more intense in the future.

Yesterday, China introduced tax cuts and reduced the value-added tax rate of enterprises, which would directly increase the profits of enterprises by 250 billion, which would stimulate domestic consumption and hedge trade wars.

Consumer changes are bigger than we think.

Personalized youth is an obvious trend. Why is there such a change? I think it's social media influence, public numbers, big V, Star Street, live broadcast, short videos and so on, all of which are affecting customers quickly, making customers more receptive to young and personalized costumes. Customers are more receptive to fashion than our fashion managers.

For fashion, young people are always right!

Recently, many people are playing the jitter and the jitter has been launched for more than a year. The number of registered users has exceeded one hundred million. Among them, there are many short stars, and the number of viewers is millions or tens of millions.

Michael Kors all put down their body and cooperate with the jitter to publicize the brand.

Because of the fast changing market, it is becoming more and more difficult to predict the market. It is necessary to shorten the cycle of design and production and replenish goods according to the customers' reaction.

At present, the average age of luxury consumption is 39 years in China, while the United States is 54 years old. That is to say, the high consumption group in China is 15 years younger than the US. This should remind us of what the costumes should do.

A few days ago, LV hired the creative director of offwhite as the creative director of LV menswear. LV made a young wave founder responsible for creativity, apparently to cater for young guests.

In 2017, China's per capita GDP reached 9480 US dollars.

Over 4125 dollars is the middle income country. It is predicted that by 2025, China will become a high-income country. Imagine that a country with nearly 1 billion 400 million population will become a high-income country. What will its consumption become like? What changes will it bring to our fashion industry?

New technology revolutionaries at an unprecedented rate

In recent years, technology is dazzling, big data, cloud computing, AR VR, block chaining, 3D printing and so on. At present, smart matching is already in.

Industry applications, artificial intelligence collocation fashion can exceed the collocation of experts, the most important thing is to match very fast.

Shenzhen image force company has launched an artificial intelligent fitting mirror. If customers look at the mirror in the shop, they will automatically recommend suitable clothes according to the characteristics of customers' skin color, face shape and so on. At present, we will try to increase customer experience in shops.

Recently, sharing wardrobe is also a hot topic. Clothes two or three, 499 yuan per month wear unlimited, Alibaba led 50 million dollars, this is a new species in the fashion industry.

It is bound to hit the traditional fashion industry.

New retail is coming.

Ali invested himself in making a box of fresh horses, and bought Da Rand.

Tencent invested in Yonghui supermarket, Wanda, Carrefour, BBK, and Tencent also invested in Hai Lan's home. It's interesting that Ma Yunxian visited the home of Hai Lan, and both sides signed a new retail strategy agreement. Not long after, Ma Huateng invested in Hai Lan's home.

Jingdong's Jingdong has opened 314 smart stores nationwide, and Liu Qiangdong called it the retail revolution.

In the United States, Amazon bought Whole Food last year for $13 billion 700 million, and the sale of Whole Food increased significantly through online and offline sharing.

These internet giants have coincidentally started the horse racing enclosure under the line.

Currently, I am very grateful to Mr. Liu Chi Cheng, founder of Bai Qiu, who has invested heavily in R & D of new retail information systems. I asked him if he had such a big impact on new retail sales. He said the impact would be very big, and I still did not understand the meaning of the new retail business in the future. More than 30.

There is another theory of new retail, called unbounded retail, that is, everywhere.

When others are always trying to rob guests, we are waiting for guests in the store.

The battle has already been lost before it starts.

So we must look at the future retail revolution with a full attitude.

Capital intervention has led to the reshuffle of fashion brands.

Over the past two years, Chinese enterprises have acquired many international fashion brands. Shandong has bought SMCP, Ya Shi Dan, Ruyi, and recently acquired Bally, and acquired the four international brands such as Cerruti 1881.

Fosun bought Lanvin, Wolford and founded Fosun fashion group.

Seven wolves bought Karl Lagerfeld.

After our listing, we bought four international brands, namely, Laurel in Germany, Ed Hardy in the US, IRO in France, and Vivienne Tam in the US.

Some of them are Global Holdings and some are Chinese.

I think the acquisition of international brands at present is a good opportunity to get low-cost international brands for decades.

I am proud of my Chinese brand going to the world, and the Chinese have an international brand. It is also proud of it. France LVMH has 60 international brands all over the world. It is the pride of the French. We should not despise ourselves. The Chinese brand pformation will change in the future.

The attitude towards the Chinese people will be better suited to Chinese customers and provide more personalized and high-quality choices to Chinese customers.

This will also affect the future business pattern of China.