Semir Combined With Ouyang And Nana, The First Celebrity Joint Female Bag And Vip.Com Deep Cooperation

Previous emphasis has been placed on the layout of children's wear market.

Began to enter the field of new products.

Recently, Semir Union Actress Oyang Nana launched a series of XOONOOX products in vip.com mall.

Zhang Peiying, an honorary consultant of China luxury alliance, thinks that

The prospect is huge and the market is relatively stable, but it is not easy to be bigger and stronger.

Reporters noted that at present, Semir's online bags include Todt bag, bucket bag, Kylie bag, dumpling bag, shell bag and so on, and the price is between 50-300 yuan.

It is understood that the XOONOOX women's bag products will serve as the focus of vip.com's promotion. They will be displayed on vip.com App's home page for new products, KA (key customers) brand support resources and CRM (Customer Relationship Management) precise crowd matching and accurate targeting.

According to the company's data, there are 7 days on sale of women's bags, with sales exceeding one million yuan.

Zhang Peiying thinks, for

For enterprises, the market of women's bags is easy to cut in, but it is not easy to be bigger and stronger.

Judging from the current data, Semir launched a package of women's products in vip.com just to test the water behavior. The performance on line for 7 days is also more general. In addition, Semir is only offering low-end female bag category at this stage.

In the future, we need to increase product categories and make reasonable pricing to occupy the market.

In addition to bags, Semir has also developed four other new products, including Semir shoes, Semir underwear and Semir home textiles.

2017 fiscal year, Semir

Operating income accounted for 52.56%, for the first time exceeded the proportion of casual wear.