Adidas College Bribe Case Executives Were Sentenced To Three Counts Of Fraud.

German sporting goods giant Adidas AG (ADS.DE)

The bribery behavior of the American College Basketball League is confirmed.

James "Jim" Gatto, the former global basketball marketing director of the German group, was convicted on Wednesday at the federal court in Manhattan, New York.

James Gatto has been arrested and accused of being the direct cause of Mark King's resignation.

At the end of April, the German giant announced

Mark King resigned, replaced by deputy Zion Armstrong.

Adidas, under the leadership of Mark King in the past three years, has attacked the rival Nike Inc. (NYSE:NKE) Nike group in the North American market.

Mark King has a very successful resume. Under his leadership, TaylorMade-adidas Golf has become the most profitable golf brand in the world, and its sales in 2003-2013 years have surged from US $637 million to US $1 billion 280 million.

In 2014, he was promoted from the German company to the head of the North American market from the position of chief executive officer of TaylorMade-adidas Golf.

As president of North America, the role of Mark King is immediate. Under its leadership, the core management of North American business has moved directly from Germany to Portland, which is the home of global movement and the headquarters of Nike group.

When Mark King took charge of the North American market, she also sponsored the most popular basketball sport in the United States and successfully robbed University of Miami from the Nike sports sponsorship contract.

It is close cooperation with universities that makes Adidas compete for young people's market, while Stan Smith

And the cooperation with Kanye West, are all medals on their merits.

The German group declined to explain the reasons for the departure of Mark King, but the market thought it was related to group corruption and manipulating NCAA cases.

In the corruption control NCAA case, the German giant was accused of giving bribes to the parents of the US collegiate basketball league players, asking their children to play for Adidas sponsored university teams.

On Wednesday, the court sentenced James Gatto to three counts of fraud involving two universities in Louisville University and University of Kansas.

In addition, the German company's former adviser, Merl Code, and Christian Dawkins, a sports management company, were convicted of fraud involving Luis Weil University.

For accusations, James Gatto's lawyer claims to be a "three win", regardless of whether he is a university student, a player himself or a brand, and denies fraud.

The University Sports Association of the United States stipulates that universities can offer scholarships to student players to attract outstanding athletes, but it may be illegal for the sponsoring party to stir up trouble, because it will harm the school side that may be willing, so that the student players will eventually come to another university with the temptation of money.

In the Adidas corruption case, there is also a need for money driven professional coaches. Luis Weil basketball coach Rick Pitino has been dismissed, though not charged by prosecutors.

In addition, Adidas group was also not charged.