The World'S Largest Fashion Supplier Announced The Sale Or Impact Of The Next Dolce&Gabbana Holiday Sale.
stay
Tmall, Jingdong, temple library and many other Chinese head fashion e-commerce shelves Dolce & Gabbana
Later,
British luxury Electronics Group Yoox Net-A-Porter (
Hereinafter referred to as YNAP)
It also announced a clear distinction with Dolce & Gabbana, which is in the international arena.
fashion
Electricity supplier is still the first case.
In November 22nd, the second day of the incident of Dolce & Gabbana founder Stefano Gabbana insulting China, a spokeswoman for YNAP said to the women's Wear Daily that the group's Net-a-porter, Mr. Porter and Yoox three platforms will be equipped with Dolce Dolce and Gabbana products.
On the same day, the Hongkong Department of fashion business review BoF, the parent company of the fashion department store JOYCE, issued a statement to the British Fashion Business Review BoF, saying that customers had been looking for Dolce & Gabbana returns in the store, which is expected to have an impact on the business. They will continue to pay attention to the situation and review the future cooperation with the brand, signing the Andrew Keith, the group president.
Andrew Keith, President of Lac group
The decision of Yoox Net-A-Porter is probably just the beginning, which means that Dolce & Gabbana may not only be blocked in China in the future development.
international market
It's hard to escape.
Because the designer's remarks were careless and the major brand consequence was Dior, which led the latter to be "racially discriminated" accusations by John Galliano, the creative director of the then brand.
In February 24, 2011, the drunken Galliano and a couple quarrelled in the bar. When excited, he cried out what he regretted for his life: "I love Hitler!" the angry words of the Jews directly led to Dior's prompt dismissal in March 1st.
Hollywood Jewish actress Natalie Portman immediately issued a statement saying he would not wear his designs again, and would not contact him any more. Jewish stars responded.
"I was in the state of a mental hospital or buried six feet underground."
He recalled the visit to vanity fair two years later.
This storm made him have to fade away.
fashion
For more than three years, it was not until October 2014 that Maison Margiela was rehired as creative director.
fashion
Circle.
Like Galliano, which is controlled by the bad habit of drinking, Gabbana is planted on its own poisonous tongue.
And Galliano initially annoyed the Jews, which led to the "Hollywood" in the great territory of the Jews. They also stood on the opposite side of him: Warner Bros., DreamWorks and Columbia were all Jews.
Today, Gabbana is rude to China, and it may also lead to
Chinese Market
YNAP's position has made this trend clear as close retailers are making trade-offs.
YNAP has formed a "close family" in the Alibaba.
In October 26th, YNAP and Alibaba group set up a joint venture, YNAP's Net-A-Porter and Mr Porter will be settled.
Tmall luxury exclusive platform
Luxury Pavilion, Alibaba provides the joint venture company with many basic services, such as technology, payment, logistics and other services and assistance such as data selection, consumer insight and so on.
In addition to YNAP, Alibaba also invested in France in May of this year.
Luxury jewelry business
Ordre.
The decision of YNAP can not be simply understood as a team, but when it comes to business and business, retailers are also facing losses if they abandon a famous brand, but it is ultimately the choice after weighing the pros and cons.
The interests of YNAP have been deeply tied up with China. The reason why it will cooperate with Alibaba is that it is very difficult for foreign luxury electric providers to exploit the Chinese market with their own strength.
Boston consulting firm's report shows that because of the strong development of China's local electric business, the number of luxury goods consumed by multi brand luxury websites in China is only 8%, compared with 51% of the local electricity suppliers such as Tmall and Jingdong.
So YNAP wants to increase.
Chinese Market
Speed up, we need to rely on the power of local businesses.
Therefore, YNAP complies with the direction of China's public opinion, more because of this premise.
But objectively speaking, for Dolce & Gabbana, it is almost lost.
China online market
。
In the short term, Christmas, Spring Festival and other holidays are coming. This is the best rush sales period for each brand in the year. It may also be cold treated by Chinese tourists at home and abroad.
The decision of YNAP may also trigger other retailers' vigilance.
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