Semir Electricity Supplier Said The Bigger Challenge Is To Solve The Inventory Problem Thoroughly.

In June 13th, Zhejiang Semir apparel Limited by Share Ltd (hereinafter referred to as Semir) issued a notice on investor relations activity record form.

In response to questions raised by investors about controlling inventory risks, Semir said in its announcement that the problems faced by Semir brands are mainly to take account of high-speed development at the same time, to accurately predict market demand, to balance the relationship between production plans and actual sales needs, and to keep inventories within controllable range.

In addition, the challenge Semir faces is how to transform the advantage of the content into the potential energy of the brand so as to solve the inventory problem thoroughly.

Semir said that the future Semir electric business has two levels of positioning, the first one is the development of the whole channel, and the second is to enhance the content.

In addition, Semir said that the work of the electronic commerce team was mainly based on the sale of new products, and the task of digesting inventory was secondary. The ratio between them is a dynamic process.

Semir's electricity supplier positioning has gone through three stages. The first stage of the electricity supplier's task is to do inventory digestion, and the electricity supplier company was established in 2012.

After 1 years, the inventory is finished. In the second stage, Semir electric providers began to make online special contributions in order to maintain growth, and at the same time, to maintain price advantage without affecting the line business.

In the third stage, Semir will start to make online and offline synchronization.

In June 1st, Semir clothing announced that Qiu Yanfang, a shareholder, would transfer the 5% Semir apparel shares to the listed company OPPLE lighting chairman Wang Yaohai at a price of 9.69 yuan per share, with a total transfer of 1 billion 308 million yuan.

If it is successfully transferred, Qiu Yanfang's Semir apparel shares will be reduced to 6.25%.

As of the first quarter of 2019, Qiu Guang held 16.9% stake in Semir clothing, Qiu Qiang shares 13.34%, Semir group held 12.34%, Qiu Yanfang held 11.26%, Zhou Pingfan held 9.26%, and Dai Zhi shares 9.18%.

Among them, Semir group is jointly controlled by Qiu Guang and (shareholding 40%), Qiu Jianqiang (shareholding 15%), Qiu Yanfang (shareholding 15%), Zhou Pingfan (shareholding 15%) and Dai Zhiyue (shareholding 15%).

Semir apparel's "virtual operation" is more distinctive. Data show that Semir's apparel business mode is light assets virtual operation, that is, no garment production plant, outsourcing garment production, and focus on product design, brand communication, supply chain management and channel development, so that Semir's "long board long and short board outsourcing."

At present, Semir mainly has two series of independent brands: the series of adult casual wear "Semir" and "children's clothing" balbala.

Semir was founded in 1996 by Qiu Guang and founded in 1996. In 2011, Semir clothing was listed on the Shenzhen Stock Exchange. With Semir's clothing, Wenzhou businessman Qiu Guang and ranked 597 in 2019's list of Forbes's global rich list with 3 billion 600 million US dollars (RMB 25 billion) became the richest person in Taiwan.