Domestic Goods = Soil? China'S Black Technology, Irk, Is Unstoppable.

In NIKE and ADI Under the promotion of the two giants, we seem to have gotten used to discussing more about NIKE and ADI's shoes. But are our domestic brands really so bad? Before Lining, the international fashion week was flourished. After that, the black technology of the domestic products was born out of the world and sold abroad, and the comfortable feet of the soft bombs made the foreign friends shout.

The "new height" is the declaration of the arrogance of the running shoes. This kind of domineering comes from the famous brand -flex, a famous sports brand in China. As we all know, "softness, resilience, support" three functional points contain each other, too soft is bound to sacrifice resilience and support.

How to integrate them perfectly on a pair of shoes has always been a difficult problem in running shoes. After years of experimentation, Hongxing Ke R & D team has finally developed a translucent and soft alpha -flex intelligent fluid material. On the basis of the traditional "non Newton fluid slow shock material technology", Erke Qi mixed the different chemical agents with the alpha -flex intelligent fluid material, through the 600 particle foaming experiments and the 60000 folding tests, and finally realized the comfortable and comfortable experience.

If alpha -flex is China's black technology, He plays the running shoes. The connotation is an interesting soul, so the unique design is the appearance of the odd running shoes, which is a nice leather bag. It is commendable that an interesting soul is one in a thousand, and a good skin bag is not uniform. In the design of shoes, Hongxing Erke firmly grasps the wind direction coordinates of the trend of the times, and designs products that are more in line with the aesthetic and sports needs of the Chinese people.

The unruly wind refused to be mediocre, and the Black Knights used the whole shoe reflector black yarn design to perfect the two extreme contrasts of low key and publicity. In the normal environment, the black knight is low-key and versatile. Once in the dark, under the low light, the Black Knight's vamp will show a star like visual effect, fresh and bright star spots, jump off the color, make a great publicity, bring your own focus to escort your night race. The brightest star in the dark is nothing but the Black Knight at your feet.

If the design of the Black Knight's full sky star has given you full praise, then the next two odd creative ideas will surely surprise you. In the new era of animation world, the conflict between black and white is the source of inspiration for shoes and lines. They are interlaced, hot blooded, righteous, or personality or beautiful or longing. They wantonly speed up the two dimensional space and release the enthusiasm and vitality of two young people exploring the world.

This type of two grams of Tulk is tearing up the shoes, and the 1000 gift boxes are sold out in 15 minutes.

From the black technology of domestic products to the new design of ghost and horse, what we see is Hongxing Erke's implication and innovation as a big power brand. As a domestic brand that has been in the market for many years, Hongxing Erke knows that the rise of domestic goods is nothing to say, but depends on strength and technology.

It is worth mentioning that the double eleven battle, always low-key has been quietly in the power of Hongxing Erke this time also rely on the "Erqi Qi" excellent performance, ushered in the price of double litre.

"Double half off" can be sold double eleven, consumers are no longer cheaper than consumers. Hongxing Erke refreshed the record twice in 2019. At 8:36 on the 11 th, Tmall's Hongxing Erke flagship store broke 100 million in 2018, double 11 sales all day, nearly 11 hours faster than in the past year. Such a success has been achieved. Apart from the all-round strategic guidance of Tmall industry and the strong pull of the "one product and one super" project, it also relies on the efforts of the brand to continuously improve its own construction, and more accurately touches the core user groups, from the business opportunities, consumers' insights, market targets, explosive models, pricing strategies, supply chain optimization, first burst strategy, and continuous sales strategy, etc. double 11 is no longer. Relying on this, Hongxing Erke's super single product "Erke Qi" series has achieved good results in double 11, with a total sales of nearly 40000 pairs. The height accumulation can exceed 16 Guangzhou tower heights.

In recent years, with the continuous deepening and implementation of the policy of supporting the sports industry by the state, the major sports brands in China ushered in a new round of rapid growth. The upgrading of consumer market has prompted brands to enter the competition of quality and technology from cost and scale competition. Erke With nearly 20 years of technological accumulation in sports and sports and a keen sense of the trend, we have concentrated on creating a series of products of black goods and black products, opening up our own brand upgrading path, and sending the voice of Chinese brands to the world.