Shandong Textile Set Up A Benchmark For Digital Transformation

A few days ago, according to the news of Shandong Provincial Bureau of industry and commerce, Shandong will take the direction of digitalization, networking and intellectualization as the main direction, and take technological transformation as an important way to comprehensively promote the digitalization and intellectualization of textile and garment industry.

First, optimize the industrial layout and promote the development of industrial clusters. We will cultivate and develop a number of smart bases and smart parks in other textile and garment enterprises in the leading area. At the same time, we will create a number of world-class industrial clusters by creating new spinning and weaving base, fashion garment processing and weaving base, industrial textile research and manufacturing base, high-end fiber material base and creative brand marketing base. Two is to optimize the industrial structure and promote the development of high-end industries. Relying on leading backbone enterprises, we will cultivate a number of intelligent technology transformation service providers, and innovate and promote advanced models through online and offline efforts to drive more SMEs to implement intelligent transformation. The three is to optimize the product structure and promote the development of branding industry. Shandong will build a number of terminal consumer brands with strong market influence and high reputation, and encourage enterprises to build international brand creative incubation, R & D, marketing and after-sales service system. In the process, we should give full play to the advantages of Ji'nan, Qingdao and Weihai in docking internationalization, high-end textile and clothing projects and fashion brand marketing activities, and cultivate a number of textile and fashion brands that conform to the global fashion trend.