How Should Retailers Develop Under The Impact Of The Epidemic?

2020 in the new year, a sudden "new coronal" virus has brought great impact to many industries. For the whole society, this is an uncontrollable self control event. Government capability, medical technology, social resources and people's demands are intertwined and interact with each other, so that various situations may evolve. We believe that everything will eventually be fine, but we need to struggle, recognize and choose in the process.

We see that most retail businesses are controlling prices, maintaining supply, warm promises and disinfection and protection. This is the upgrading of the industry's self-discipline level and the embodiment of the quality progress of China's retail industry.

And when most people complain about being locked up at home and doing nothing, there are still a large number of enterprises purchasing, logistics and staff. Under the condition of ensuring basic safety, they do not go to market or base because they are closed to the market and do not want to rest because of policies. They are also great in the market and base. They are our worthy retailers.

In many places, based on virus prevention and travel control, goods were seized. One was robbing safety appliances, supplies and ingredients. The two was rice and other basic support materials. Relatively speaking, these short-term outbursts were abnormal, projecting into the enterprise, purchasing goods needed a rhythm control, and the demand would draw a curve from low to high and then low and then disappear gently. Basically, there would be no sustained high explosive, even including masks, goggles and other basic materials.

When everything is normal, we still have to face the space of the whole social ecology itself -- demand upgrading. If 2019 is not good, then the international trade and technology blockage in 2020 and the internal structural transformation of China's industry will continue. Our influence on this public event remains calm and optimistic. The abnormal result of this new virus will definitely affect the overall performance of many enterprises this year.

No doubt this public event and its continuing influence may knock down a number of poor foundation businesses. So, 2020 of the follow-up may be what we need to face more.

Unlike the SARS in 2003, retail business model innovation has entered the stage of scarcity. Enterprises have become the standard of the whole channel, and the road to go has been passed, and the general lack of business logic continues to look forward to business transformation.

For the time being, we use the new generation brands to express those brands that have made use of the new technology and new means to build new minds of consumers. We call them stars, more because of their adaptation to the current heat flow, such as live broadcast, community, platform, crowdsourcing, etc. in today's such a dangerous situation, because of their new potential energy, they can get better development in the present time, behind this is the acquisition of the main consumer and the upgrading of business efficiency.

The epidemic has made the whole society pay a heavy price, and the retail industry must not be able to be alone. Our hope is that the crisis will make us nervous and let us grow.