"Tide" Flows Ceaselessly And "Tide" Endlessly

Fashion waves are constantly flowing, refining and transforming, bravely going to the top of the tide. On the night of September 22, Closing ceremony of 2022 Beijing Fashion Week stay Beijing Fashion Week The permanent meeting site was held in Zhangjiawan design town.

Adhering to the original mission of empowering the capital city renewal, Beijing Fashion Week Entering the seventh year of high quality development. Beijing will be the "capital city + fashion city" and "the capital city + fashion city" in the future, Start the acceleration of building a new pattern of industrial development.

This Beijing fashion week is sponsored by Beijing clothing and textile industry association, Beijing fashion Holding Co., Ltd., fashion Beijing magazine, Beijing Municipal Bureau of Commerce, and Beijing Radio and television station. It is also one of the key activities of the 2022 Beijing consumption season "Fashion Beijing" and the 10th Beijing Huimin cultural consumption season "art capital".

Zhao Lei, member of the Standing Committee, secretary general and Secretary of Tongzhou District Committee of the Beijing Municipal Committee; Yu Junsheng, deputy director of the Publicity Department of the Beijing Municipal Party committee and Secretary of the Party group and director of Beijing Radio and television station; Duan Xiaoping, vice president of China Textile Industry Federation; Meng Jingwei, deputy secretary and governor of Tongzhou District Committee of Beijing; Li Changli, Secretary of the Party committee and chairman of the board of Beijing City sub center investment and Construction Group Co., Ltd, Xu Quansheng, Secretary of the Party committee and chairman of Beijing Institute of architectural design and Research Co., Ltd., Zhou Zhijun, Secretary of the Party committee of Beijing Institute of fashion, Huo Xuewen, Secretary of the Party committee and chairman of the Bank of Beijing, Li Minji, Secretary of the Party committee and chairman of Huaxia bank, Hu Jiulong, deputy director of the Management Committee of Beijing city deputy center, and Wang Wei, the first-class inspector of Beijing Economic and Information Bureau, Wang Aijun, deputy secretary of the Party committee of Beijing United University; Gu Weida, chairman of the presidium of 2022 Beijing Fashion Week Organizing Committee; Gu Weida, Secretary of the Party committee and chairman of Beijing fashion Holding Co., Ltd.; Park Xuedong, deputy secretary of the Party committee and general manager of Beijing fashion Holding Co., Ltd.; as well as the cultural industry group of the all China Federation of literary workers, Beijing Federation of trade unions, Beijing Science and Technology Commission, bureau of Commerce, and support and cooperation office, And industry associations, cooperation units and other leaders attended.

In the evening, Tongniu group, together with Zou you, a professor of Beijing Institute of fashion and a famous designer in China, launched a brand fashion show with the vision of "Tongniu 70 years, innovation on the road". This show is a collection of Tongniu's own brands and "extracts" the essence of brand culture. With performers of three age span of the elderly, youth and children, they fold out their clothes in the form of scenes, theatrical and diversified shows to show people's appreciation. People's insight into things can gather the youth and maturity in life, presenting the audience with a wonderful and innovative scientific and technological fashion release, It shows the brilliant achievements of Tongniu in the past 70 years and its vision for a better future.

Scroll display of inscription of famous calligrapher Mi Nanyang

In the following closing ceremony, the famous calligrapher Mi Nanyang's inscriptions for "Beijing Fashion Week" were presented in the form of digital video, and displayed in the scrolls of etiquette scene. Mr. Zhou's style and the unique features of Beijing's fashion are integrated.

　　 Various waves and cultural guidance

　　—— "The tide of the country has a sound"

Adhering to the concept of "culture + fashion", 2022 Beijing fashion week takes national fashion and domestic products as the core, and develops the value dimension of national trend in depth. During this fashion week, many national brands have risen on the tide. In a series of fashion releases, they have expressed their ingenuity in inheriting and reconstructing the value of Chinese traditional culture, interpreting the beauty of Chinese fashion with thousands of postures and conveying the confidence of national culture. At the same time, adhering to the practical concept of "integration of show and Exhibition", this Beijing Fashion Week promotes the market transformation of Guochao brand and excavates the potential of fashion consumption in the capital through rich and diversified cultural and creative exhibitions, Intangible Cultural Heritage related exhibitions and professional events.

Original design and national tide culture shine brilliantly. Xuelian brand joined hands with famous Chinese designer Fang Ying to bring the first show of 2022 China International Service Trade Fair and 2022 Beijing fashion week in Shougang park. GRACE Chen brand held the "eternal elegance · modern style" series fashion release in Zhengda center. Wangfujing group made its debut with many well-known domestic brands, creating "2022 Beijing fashion week · Wangfujing group fashion aesthetics night" and "Chinese design show", which gathered five brands of Erdos, Ordos 1980, marisfrol, zhuchongyun and Belle, to set off a grand show for 2022 Beijing fashion week; "Trend show" combined with hazzys, biyinlefen, Lafuma and halti; "Guochao beauty show" maogeping brand, showing the great American charm. Zhou Dafu shows Chinese traditional crafts and oriental aesthetics through his series of works of "inheriting art and inheriting beauty". Jinggong group, together with its men's clothing brand "Raymond", down brand "irilan" and women's clothing brand "Gongyi", jointly presented the "Yongding · he" fashion show. The venue of Longfu cultural center focuses on the theme of intangible cultural heritage. The public welfare project of bobley handicraft designers training, together with famous designer Liu Wei, NokU brand, well-known designer Guo Ruiping, and China fashion magazine and JS Jiang Shuo, bring about innovative design of traditional culture, Beijing Gongmei group, with its "Gongmei manufacturing office", "Gongmei cultural creation", "jinggongmei gold", brings a visual feast of exquisite craftsmanship.

The integration of Olympic culture and fashion has attracted much attention. As an official partner of the Beijing Winter Olympic Games, Anta has brought the theme show of "saluting the Winter Olympics". It not only focuses on the professional equipment such as the award-winning clothes and competition clothes of the Beijing Winter Olympic Games, but also makes the debut of Anta's hot technology series products in the new season, which reappears the exciting gold medal moment, leads the public to review the memory of the Winter Olympics, to continue to write the spirit of Beijing Winter Olympics, and to convey the new concept of sports fashion, Grasp the new opportunities of sports economy.

　 The tide embraces and melts boundlessly

"Confluence force"

Hard core combined with more high-quality resources, this Beijing fashion week is open, inclusive and cooperative, aiming to promote the same frequency resonance of released works on multiple high-quality platforms, and jointly cultivate new fashion consumption formats through the integration of design value and commercial value, so as to promote the capital's consumption upgrading under the background of double cycle economy, Build a new pattern of fashion industry and inject new engine.

Live performance by violinist Chen Xi

Linkage of capital city cultural landmarks and key business districts. The fashion footprint of this Beijing Fashion Week covers Shougang garden, Zhengda center, Wangfujing pedestrian street, longfu cultural center, Wangjing street, Zhangjiawan Design Town, Qianmen Street, NanLuoGu lane, etc., to promote the co-existence of fashion and urban development.

Linkage with Beijing high quality consumption Festival and exhibition brand. Join hands with the 8th Beijing Wangfujing international brand Festival. Starting from Wangfujing, which is striving to build an international consumption area and the main carrier of global brands, we will work together with Wangfujing group to create the "highlight" of the fashion activities of Wangfujing international brand Festival - "2022 Beijing fashion week · Wangfujing group fashion aesthetics night"; Join hands with the 5th Beijing chaoqu creation Expo. Hundreds of trendy cultural and creative brands are gathered, including original trendy brands such as Lidou studio and Baixiong department store, as well as high-quality cultural and creative brands such as tangrenfang and Jiaolou coffee. Nearly 40% of the participating brands launched the latest IP image and its derivatives at the exhibition, attracting a large number of consumer groups, channel providers and partners to visit, building a display platform for industry brand promotion, innovation collaboration and interactive marketing, boosting the cooperation and development of fashion cultural and creative IP, and setting up a number of clock in points for fashionable FRP sculpture, Provide immersive interactive experience for the audience; Hand in hand with designer brand exhibition. Week co hosted with white noise UP × WHITE The noise designer brand joint exhibition gathers the most creative fresh blood in China, closely combines the trend culture with the mass consumption, accurately draws the brand online and offline, promotes the co creation of designer brand ecosystem, and makes excellent design be found and recognized.

Linkage of industrial economic development in different regions. The specially invited works of the fifth anniversary of Beijing Tianjin Hebei fashion in 2022 were jointly released, combining more than 100 outstanding and cutting-edge design works from Beijing, Tianjin and Hebei; Join hands with Xinjiang Hotan once again to jointly create the theme release of "edeles · Silk Road flowers"; Together with the Department of industry and information technology of Hebei Province, we jointly launched the "fashion creation and enjoyment Hebei Beijing Hebei textile and garment industry linkage upgrading plan". During the period of the fashion transformation of Beijing, Taijin, and Hebei, the fashion industry of Beijing was promoted by the establishment of fashion and fashion design in Beijing.

　　 The tide has its way and the future can be expected

- "looking at the moon from a high platform, reaching far with deep stability"

Seizing the new opportunities in the digital economy era, this Beijing fashion week has also vigorously opened a new chapter from "cloud" to digital fashion, helping Beijing to build a "global digital economy benchmark city". With digital fashion driving experience, interaction and cool new fashion experience, it creates an important value support for the deep integration of digital economy and real economy.

"Cloud wave plan" to create digital fashion venue. The digital fashion venue, which debuts for the first time, expresses the deep thinking of the integration of fashion and technology in the Web3.0 era with the concept of "turning the future and coming down the wall". At the virtual show, amorphous Studio Autumn and winter 2022 series, a Bell (South Korea) released the theme fashion of "women in suits"... Breaking through the limitations of real scenes, bringing about an imaginative virtual fashion theme show; Digital Pavilion leads users into the online art exhibition hall. Exquisite digital clothing and art exhibits such as Beijing Gongmei's digital art work "four dimensional space" Cloisonne storage box and Everland's virtual fashion "digital myth magpie bridge Fairy" can be viewed through mobile phones.

Detonate the "multiple matrix" of digital financial media. This year's Beijing fashion week has continuously strengthened its own advantages in integrating media resources, and has made use of three-dimensional and multi-type digital media to create, perfect and accelerate the high-frequency generation and high-quality output of fashion content, rapidly detonating the flow, and becoming a major fashion event of "hot search type" in Beijing. At the opening ceremony of this Beijing fashion week, the "bullet time" of the beauty of fashion was presented. The clothing highlights were displayed from a new perspective of 360 degrees. Digital fashion short films were widely spread on TV and new media, causing widespread concern. During this fashion week, a number of online and offline official activities were held, with more than 200 brands participating. Special reports were focused on Xinhua, Beijing Radio and television, Beijing News, Tencent video, micro blog fashion, bilibilibili and other media. Up to now, more than 160 million people have read about microblog related topics of Beijing fashion week, gathering strong voice for Chinese fashion. Behind countless keen eyes, it is the original design of China that is rooted in Beijing, the "double Olympic city" and "cultural city".

Looking forward to the tide and leading the tide. From well-known brands to the "light of national trend" of new original design power; From digital fashion to "salute the Winter Olympics" with Anta fashion movement; From industrial upgrading to "fashion consumption" of creation exhibition competition; From urban renewal to full bloom of "fashion landmark" with its own characteristics. Based on the development of Beijing's fashion industry, the paper explores the new meaning of the development of Beijing's fashion industry. "Tide" has no end, brave to the top of the tide.