Guide Shopping Tips: How To Meet Different Customers?

We should adopt different reception methods according to the different characteristics of customers. Here we classify customers into two categories that are easy to judge: repeat customers and new customers.

1. Receive repeat customers.

The fastest time makes customers feel intimacy, greet greetings, and naturally chat with customers and hang on.

Then start recommending new models according to customers' preferences.

"Hello, Zhang Jie! I haven't seen you for a long time. How have you been?"

"Is there anything wrong with the XX (underwear) that I bought last time?"

"Is your little 1 year old Xiao Bao okay?"

"Here are some new models that have just arrived. Let's see..."

2. Receive new customers.

Smile + address + greeting, retain customers with smiling faces.

"Hello, miss! Please take a look at it."

In addition, when you receive new customers, you can always use the brand name to welcome guests, that is, the guest name contains the brand name, rather than the common name at the terminal: "welcome to come and take a look at..."

Frequently asked questions: Welcome object specification for brand stores

According to the characteristics of brand store service, the unity of Ying object can better reflect the value of brand service.

In terminal stores, most of the brand LOGO is in English.

Many times, when walking into these English shop counters, the salesperson enthusiastically welcomes and visits them. He glanced at the shop when he didn't like it.

Hear the salesperson's warm welcome, "please go slowly!"

Unfortunately, most customers who have already walked out of the store do not know what brand it is, so they pass by.

Therefore, it is necessary to unite the language of guests in a brand store, and it is also necessary for brand promotion and performance improvement.

Generally speaking, the simplest unified object of welcome is "welcome to a certain brand". It once served a package brand named "Sanna". The brand LOGO is Dissona, and many passing customers do not understand. Then the customers who enter the shop will hear such a welcome greeting: "welcome to Dizon," the welcome object of Shenzhen is this; the welcome language of Shanghai and Beijing stores is also this. All the Chinese Sanna brand counters and stores are "welcome to Dizon," and the power of brand communication can be imagined.

Then the wrong welcome object is: "welcome to come", "look at it casually", "casually pick and choose", and once heard a "come in and see if it doesn't matter whether you buy it or not."

Such a welcome object has no publicity in the operation of brand stores.

Recently, I heard several very good standard greeting phrases in the inspection tour. Taking the above Sanna brand as an example, the standardized welcome object was: "welcome to Sanna!" and another terminal welcomed the object: "welcome to appreciate Dissona", and also saw "Dizon Na welcomes you!" {page_break}

Accurately lock customers into the store for reception purposes

Immediately grasp the purpose of customers' visit to the store, and make corresponding reception work quickly. Especially when people in the store are crowded, they can "wait for two to look after three", even if they come to take a glance at the customers, they also try their best to serve them. They are potential shoppers. If the attitude of the service is not good, they just find a reason to leave, and may be gone forever.

1, just passing a glance, pure wandering customers.

"Hello, miss! Welcome to..."

"Please enjoy it slowly. If you need it, please call it."

For such customers, taboo tracking, chattering recommendation and introduction, provide the main service for them is the "look for observation" in the next chapter.

2, first look, if there are good products will buy customers.

For this type of customer, let him take a look at it first. It is right to "look for an opportunity to observe". After paying attention to a certain item (underwear), it is time to start and create a value guide.

3. Customers who are attracted to shop.

Such customers tend to pay a lot of money without thinking, which accounts for a large proportion of the overall performance of our stores.

Customers are attracted to come in generally two situations: first, customers who are attracted by the promotion price, first of all, value builds the sense of tension that may cause the goods to be sold out in a limited time sale, and tries to win it quickly; two, customers who are attracted by the product's differentiation or personalized display, first, skillfully endorse and deal with the objections raised by customers, while taking advantage of the hot iron and the advantages and disadvantages, and firmly emphasize the merits of customers' attraction (value) to achieve the paction.

4, demand customers: showing desire to buy.

These customers are in need, and also our customers who focus on services. We are sure that these customers are directly involved in the "opening guide" for value shaping.