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Common Reasons For The Development Of Foreign Trade Letters

2010/11/6 17:06:00 70

Potential Customer Development Response Rate

1. spelling error in email address.


2. the mailbox has been abandoned.


3. the sender's own mailbox is full, resulting in the failure to receive customer mail.


4. mail may be empowered by the email of the other party by default. Potential customers There is no habit of checking spam regularly.


5. network failure or bad stability of mailbox results in failure of transmission.


6. customer countries celebrate holidays, resulting in delayed response.


7. the headlines of the mail can't interest the customers.


8. with accessories, customers are afraid of viruses and dare not open them.


9. attachments are too large to open and consume resources, and customers will be deleted directly.


10. customers may not be willing to believe in the e-mail sent by the free mailbox and interact with them and worry about the information being stolen.


11., we have no knowledge of customers.


12. misreading customer's purchase information, product is not the right way;


13. customer's purchase information has been released for a long time, and there is no demand at present.


14. giving the other's reply is not timely enough, and the other side has already found a good buyer.


15. do not understand their own superior products and fail to grasp the target customers.


16., the size of the development letter is inappropriate, and it is difficult to read.


17. wrong words, too many grammatical errors and difficult understanding.


18., the wording of the letter is not professional enough.


19., the contents of the letter are not concise and reflect the value of their products.


20. the other countries are worried about Chinese products dumping, giving high tariffs to restrict imports, while customers do not intend to import products from China.


21. the other company has its own fixed supplier.


22. the purpose of some customers to publish information is simply to investigate the market.


23. the content of the development letter is not attractive.


24. some customers may not be willing to discuss cooperation with middlemen (foreign trade companies).


25. the price of the product is not competitive, the price is too high and the price is not within the expectations of the customers.


26. the other party lacks understanding of your company and products, has psychological prevention function, and is afraid of being deceived.


27. some customers prefer more direct contact methods, such as telephone, fax, etc., because of the urgent need for products.


28. full angle half angle effect, development letter in different languages and different versions of the operating system browser, a lot of garbled, difficult to read;


Oh, I can't think of it. I'm looking forward to it.


Five. Recommendations:


Want to improve Development letter Of Recovery rate ,


1., we need to know more about your potential customers, analyze and evaluate them, and focus on developing too many customers every day. Otherwise, ha ha, too hard! We recommend 3-5 letters per day.


2. the key development and the combination of extensive and thin harvest, the key development customers to meet the needs, the development of the letter content varies from person to person; wide range of thin harvest can be used in advance prepared template, can know the name of the other party contacts, single hair, change the name; no, no way, confidential copy;


3. know more about products, and product knowledge determine whether your first impression is professional.


4. pay attention to price (virtual disk), the right price determines your development letter, you, your company, your product's potential value to customers;


5. try to avoid situations listed in the fourth letter in your development letter.


6. pay attention to tracking!!!


7. the details determine success or failure, and thinking leads to progress.

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