Domestic Outdoor Enterprises Are Still In The "Imitation Stage".

With the increasing demand of outdoor market, more and more shoe companies are coming from

In order to better enter the outdoor market, domestic shoe companies or self created outdoor brands, or agents internationally renowned.

Acting as an internationally famous brand

As a pioneer of outdoor products industry in Quanzhou, lad Sports Products Co., Ltd. has been working with us camels for the domestic outdoor sports market for a long time. Recently, Lining and France AigleInternationalS.A. set up AI Gao (China) outdoor sporting goods Co., Ltd., which is responsible for producing, marketing and selling Aigle brand outdoor products in China in the form of 50% equity interests.

The Quanzhou City patten shoes and Clothing Co., Ltd. has recently won the China general agent of American jubilant outdoor sports shoes.

In pursuit of strict skills, the product style is designed by foreign designers and local company senior designers, relying on its own strength and borrowing from international brands. The company has developed rapidly, and now has branches in big cities such as Beijing, Shanghai and Hangzhou.

There is still a shortage of self created brands.

In recent days, a new outdoor business in Jinjiang, Quanzhou, has declared bankruptcy after more than half a year's maintenance. It has entered a seemingly broad market but ended with a "flash in the pan" ending. This failure case is a wake-up call for the shoe and garment enterprises that blindly follow suit to produce outdoor products.

"The same type of outdoor climbing shoes, the price of Quanzhou's production is not more than 200 yuan, while the big brand Columbia pair is as high as 800 yuan."

Mr. Wang, who is buying mountaineering shoes, said that the appearance of shoes is very different, and the quality of shoes is obvious when they go on several hills and do outdoor exercises.

Mr. Wang said that the outdoor products produced in Quanzhou mainly include assault clothing and mountaineering shoes. Because of the difference between the outdoor footwear and the sports products of Quanzhou's superiority in R & D and manufacturing process, most of the outdoor products remain in the imitation stage of the big brands, and their core functionality and durability can not match the big brands.

Therefore, the price advantage of outdoor footwear products in Quanzhou is not obvious in outdoor sports enthusiasts' consumption.

It is understood that there are more than 400 professional outdoor brands in China, but only one of the top 3 brands is from home.