Yang Yuhe Opened A Large Shoe Store With A Monthly Net Income Of More Than 6000 Yuan.

Nowadays, the shoe store is full of streets, and the competition is fierce. It's really hard to get rich by selling shoes. But in Zhengzhou, there is a new sister-in-law shop, who has opened a "large female shoe shop" and sells large size women's shoes ranging from 40 yards to 46 yards.

Let's learn about her business.

Yang Yuhe, 29 years old, is a Xi'an native.

Influenced by his father working in a military school, Yang Yuhe loved sports since he was young.

At the age of 12, she grew to 1.76 metres.

Her father saw her as a good player in playing basketball and sent her to the provincial sports team to play volleyball.

However, after several years in the sports team, Yang Yuhe became tired of the boring life of the athletes. So in early 1998, she left the volleyball team on her own initiative and applied for a salesman in a large electronics company in Xi'an.

After leaving the volleyball team, Yang Yuhe soon had a new worry: at that time, she was 1.78 meters tall at the age of 22, and a pair of big feet had to wear 41 yards of shoes.

When playing volleyball, the sports teams always provide sports shoes for her, but after leaving the team, she can't get any shoes that fit all over Xi'an. The women's shoes are only 39 yards.

Because beautiful clothes do not match shoes, she has to wear sportswear and sports shoes every day.

Working in a company and wearing a sportswear is obviously not appropriate, which makes Yang Yuhe worried.

As a result, when she was on a business trip, she went to every shopping mall to find large women's shoes in every city, but no matter which city or shopping malls, she could not buy her big size shoes.

But Yang Yuhe had to buy 39 yards of shoes and cut them back, like wearing slippers.

In this way, not only will shoes be "folded" but also uncomfortable to wear.

What's more embarrassing is that people in the wrong place will misunderstand that her shoes are "bad". In the summer of 1998, Yang Yuhe once wore a pair of fashion shoes that had just been cut off to talk with customers about the business. When the customer walked behind her, who suddenly came up with a sentence: "ah, how did your shoe heel break down? Watch out!" Yang Yuhe suddenly heard the embarrassment and blushed to the neck.

After that, Yang Yuhe suddenly thought: now there are more and more girls in high school, and there must be many girls who are worried about buying big size shoes. Can I open a shop that sells big size shoes? So, can it not only be the boss who makes money, but also solves the problem of wearing shoes? When she comes home, she talks with her parents, but her parents are strongly opposed to them. They say, "after all, there are not many people who can wear large women's shoes. Besides, where do you get your goods?" or "go to work safely!" because of lack of funds and no purchase channels, Yang Yuhe just gave up her ideas for the time being.

In the summer of 2000, she was sent to work in Zhengzhou branch.

A few months later, Yang Yuhe met and fell in love with a Zhengzhou boy named Yang Yi.

Girls in love are more fond of beauty, but Yang Yuhe can't buy the right shoes to match the beautiful clothes, so he has to suppress the love of beauty, wear casual clothes and sports shoes to go on a date.

At last, when Yang Yuhe was on a business trip to Guangzhou, she found 41 yards of extra large women's shoes in a shopping mall.

Although the style of the women's shoes was not new and the color was dull, they lacked the feminine flavor, but after all, they could dress properly, so Yang Yuhe bought two pairs at once.

It was after she became an adult that she bought leather shoes of the right time.

In the autumn of 2002, Yang Yuhe and Yang Yi got married.

In October of the same year, when Yang Yi was on a business trip to Beijing, he bought his wife a beautiful dress.

Yang Yuhe liked it very much when he saw it.

However, she soon became discouraged: there were no suitable shoes, and the beautiful skirts could only be put in the wardrobe.

One day in April 2003, Yang Yuhe accidentally learned that 60 pairs of shoes were produced in China in every 100 pairs of shoes around the world.

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This data gave Yang Yuhe a fresh look. She thought, since there are so many factories that produce shoes, why don't I just go to the manufacturer to make a large size women's shoes?

Surprise! The sale of large women's shoes is really profitable. The shoe store has just opened, and a sudden "SARS" spread to Zhengzhou.

In those one or two months, many people dared not go out.

Looking at the door of the house next door shut down, Yang Yuhe unavoidably also some panic.

However, after the SARS, with the people going out, the "big women shoe shop" ushered in many big men, many of them were out of town customers. They walked into the "big women shoe shop", and they sighed with emotion, "finally found the right big shoes". They often bought two or three pairs of shoes at once.

What makes Yang Yuhe happy is that two female athletes of the provincial sports teams discovered this shop when they were shopping, and they brought many colleagues together.

These young women athletes, like Yang Yuhe, used to worry that they could not get enough shoes.

When they found this "big shoe shop", they all got the best of it. They took out all the beautiful clothes that they couldn't wear because they didn't match their shoes. They went to the shop one by one and bought shoes that could match.

As a result, the shoes in the shop were soon snapped up.

Yang Yuhe statistics, only in August, she sold more than 100 pairs of shoes, excluding costs and all kinds of expenses, net profit of more than 2400 yuan.

At the time of business, Yang Yuhe also received a female athlete wearing 45 yards of shoes.

Because there were not so big shoes in the shop, Yang Yuhe had to leave her phone first, and then told her when she got the goods.

When he ordered again, Yang Yuhe decided to increase his shoes to 46 yards.

In order to expand the scale of operation and add new shoes, Yang Yuhe runs to Shenzhen in person and orders the manufacturers directly.

However, Yang Yuhe was not satisfied with some of the samples provided in the factory, but he felt too dull and stuffy.

She knows that women love beauty. Sometimes, a pair of beautiful shoes can enhance a person's overall image and temperament.

In order to make the size of the shoes larger and better, wherever they are, Yang Yuhe habitually looks at the shoes worn by the girls around him.

As long as she did not see the type, she would ask where the other party bought it, or try to make a picture of it, so as to provide the manufacturer with reference to the style.

Once, when Yang Yuhe came to Shenzhen, he met an African girl in the street, wearing an orange dress with a pair of beautiful orange high heels.

With the help of her plation, Yang yuho learned that the shoes were bought by an African girl in her hometown.

Because of the long journey, Yang Yuhe could not go there to buy goods, but had to negotiate with her through "plation": "I want to make a few pairs of shoes in this way, can I take pictures with the camera?" when I learned that Yang Yuhe was a shoe shop owner, the African girl said enthusiastically that she had a friend in the shoe business who often made shoes from Africa to Shenzhen, China. She could introduce the friend to Yang Yu He.

In this way, Yang Yuhe knew some African peers and began to exchange pictures of shoes. Yang Yuhe also began to choose the list with his African counterparts.

Because Africans like brightly colored shoes, the women's shoes that Yang Yuhe later made are very different from those of domestic black, brown and yellow dominated women's shoes.

After the shipment, the response was very good.

Later, through this African friend, Yang Yuhe also recognized some American, British and Russian counterparts who made shoes for women in Shenzhen.

These European and American version of the single shoes once listed, immediately received the pursuit of big foot Mei Mei.

As time went on, Yang Yuhe put forward higher requirements for herself. She not only paid attention to the color and style of shoes, but also put forward higher requirements for fabrics.

She hoped that the shoes that customers bought from her were not only beautiful, fashionable, but also comfortable to wear.

However, because she does not know what kind of leather is a good skin, when ordering, it will often be "alone" by individual manufacturers.

So, every time she came to Shenzhen, she had to go around the market with a special peeling material. When a shop looked at a shop, it would be more comfortable to ask the shopkeeper what leather materials she made to make shoes.

Then, she made her request to the manufacturer again, {page_break}

Yang Yuhe is tall and big, so she knows what the Bigfoot needs most.

For example, she proposed to the manufacturer that the floating surface of the shoes should be increased from 2 to three millimeters, because the weight of the tall person is also heavy, and the space in the shoe is large, so it will be comfortable to wear.

Many female models in Zhengzhou are also regular customers of "large women shoe shops".

Because of professional needs,

Happy! The big feet of the world are beautiful, one day in December 2003.

With the nature of women's love for beauty and the deliberate attention and study, Yang Yuhe gradually formed her unique aesthetic outlook.

In October 2004, Yang Yuhe received a call from a Hangzhou girl. She said, "when I was in Zhengzhou, I often went to your store to buy shoes.

A while ago, I traveled all over Hangzhou and could not buy large size ladies shoes, so I had to ask you for help.

I really believe your eyes. Can you help me pick out a pair of new shoes and send them to me? "She told Yang Yuhe that she probably wanted to buy some styles of shoes, and then she confidently handed the" purchase power "to Yang Yuhe's hands.

After receiving the shoes, the girl called again and said she liked the shoes very much.

Since then, as long as she wants to buy shoes, she will call Yang Yuhe to help her pick mail.

After word of mouth among customers, the popularity of large women's shoe shops is getting more and more popular.

Plus the shoe store is very close to the railway station, and many other local customers have found this special shoe store.

On one occasion, a customer from the Northeast bought 7 pairs of shoes in her store. There was also a female athlete of the Nanjing Sports Committee. Every time she came to Zhengzhou, she would buy two pairs of shoes.

After buying these shoes, these local customers almost always take down the phone in the shop and leave their address, so that they can mail new shoes from Yang Yuhe here.

As the business became better and better, Yang Yuhe couldn't help himself, and then recruited a salesperson.

In the winter of 2004, a tall woman came into the shoe shop.

In Yang Yuhe's large women's shoe shop, the women's shoes on the counter are like a beautiful boat, with different colors and different styles, but they are all so beautiful.

Yang Yuhe hopes that all the big feet can pick up their favorite shoes from here, and every time she enters the new shoes, she will soon be sold out.

The summer of 2005 has just begun. The sandals in the shop are almost out of stock. The customers are constantly pushing her to get into the new product.

The business of shoe store is so popular, Yang Yuhe's income is naturally sesame blossom high.

Now, excluding all expenses, her monthly profit is more than 6000 yuan.

However, Yang Yuhe is not satisfied, she is still accumulating power, intends to make her big shoe store bigger and extend her business to all parts of the country.

At present, several Bigfoot girls in Anyang, Xinxiang and Luoyang are discussing with her about joining.

Yang Yuhe hopes that through more franchisees, more girls will not worry about buying beautiful shoes.

Yang Yuhe's story tells us: if you want to start a business successfully and reduce the risk of starting a business, you can't follow suit and do business. You should be good at finding some "cold" and "partial door" businesses.

This is not only a small number of competitors, but also high profits and easy to succeed.

Yang Yuhe's success is clever use of this.

If she had opened an ordinary shoe store, though it seemed to attract large "small and medium foot" customers, it would have been caught in an unprecedented competition, and with low profit margins and inaccuracy, it would be possible to fail in business and lose everything.

Relatively speaking, there are not many women with big feet, but because no one has paid attention to their needs in the long run, they have become a potential consumer market.

Because Yang Yuhe discovered the "partial gate" business of large shoes, he avoided the fierce market competition and caught his own entrepreneurial opportunity.

Readers, did her entrepreneurial story enlighten you?

The shoes on the market are generally 39 yards, so it is difficult to meet the needs of the tall, big feet women who are engaged in sports, such as athletes, models and sports teachers. Therefore, the large size women's shoes have great room for development.