Fashion Swimwear Sales Season Is Coming

Whether the East Japan earthquake and nuclear accident will affect the swimsuit and other fashion areas has always been concerned by the industry. Recently, the largest swimsuit enterprise in East Japan has said its impact is far less than expected. Although the installation time of swimwear stores in eastern Japan has been postponed this year, promotional efforts are still in order. Whether the East Japan earthquake and nuclear accident will affect the swimsuit and other fashion areas has always been concerned by the industry. Recently, the largest swimsuit enterprise in East Japan has said its impact is far less than expected. Although the installation time of swimwear stores in eastern Japan has been postponed this year, promotional efforts are still in order.

There are about 125 stores in "three love swimsuit", which are distributed in various shopping malls. At the same time, three love companies have also expanded in Ginza. Department store The stores and the time limit of the ad hoc stores.

The company expects the hot weather this year will help to break through last year's sales target, achieving a 8% growth. EAON has launched swimsuit products on the theme of breast beauty. Its sales volume is expected to reach 470 thousand units, up by 15% over the same period.

The main PEAK& PINE brand Miulan has opened 3 stores this year. Exclusive shop The total number of stores is 40. This year's swimsuit products, apart from seaside and swimming pools, have also added new designs to the background of seaside cities and seaside parties, making the trend of blurring between swimwear and costumes more obvious. As of the end of June, the market was in good condition and the unit price of commodities also rose.

The sales season of fashionable swimsuits usually comes with the end of the rainy season every year. The eastern and Japanese regions will end this year in the rainy season around July 18th.

According to the year-round standing Bathing suit store And the survey of building stores in advance shows that since April, the number of consumers who go to Guam, Hawaii and Okinawa has increased earlier than before. The current sales situation is basically the same as last year. Large water entertainment facilities in Tokyo have said that although the weather is not as hot as last year, limited power supply will make swimming pools the first choice for most people.