PEAK Widens Its Internationalization Route&Nbsp; Finger The NBA Championship

In most Chinese sports brand When we are still worried about the high inventory, we are committed to becoming an international brand Peak Has begun to lead a new wave. On the morning of February 16, US time, PEAK's flagship store in America opened in Melrose Street, West Hollywood, Los Angeles, marking PEAK's official entry into the world's largest sporting goods market.

This is a leap forward for PEAK towards its international brand goal. Previously, this sports brand with basketball as the core DNA of the brand has been successfully listed in Hong Kong through cooperation with the top international event organizations NBA, FIBA (International Basketball Association) and WTA, and has gradually realized brand internationalization and capital internationalization.

Carter Westford, the visiting domestic guest and director of NBA International Business Development Department, cut the ribbon for the new store together with Xu Zhihua, CEO of PEAK Group. "I'm glad PEAK has taken a solid step towards its goal of internationalization." Westford said that he hopes PEAK will work with the NBA to bring basketball and basketball products to more countries and regions around the world.

　　 Chinese brand

Settle in American Metropolis

The Peak American flagship store opened this time, located in Merrose Street, West Hollywood, with a business area of 2800 square feet, is a comprehensive street store. The store is close to Melrose, a famous fashion street in Los Angeles, and there are many famous fashion brands nearby. Prior to that, another flagship store of basketball concept had begun its trial operation on December 16 last year. This store is located in Westfield Mall, Calver City, Los Angeles, USA, on the same floor as Footlocker, Footaction and other well-known sporting goods stores, with an area of 2950 square feet. It mainly sells PEAK brand sports shoes, sportswear and accessories, especially the series of products that PEAK specially creates for NBA stars will be the focus of display and sales. During the trial operation, PEAK's flagship store in Los Angeles was loved by fashion and sports people in Los Angeles. Every day, many customers came to visit PEAK and buy its products.

"Opening a store in the United States is not a whim, but an elaborate plan," said Xu Zhihua, CEO of PEAK. After eight years of cooperation and exchanges with the NBA, PEAK already has a series of resources in the NBA, such as endorsement stars, billboards, and cooperative teams. The high exposure has enabled PEAK to gradually establish its popularity and mass consumption base in the United States and promoted PEAK to establish a U.S. branch in early 2011. The rich sports resources and the localized operation and management of the U.S. branch are the capital that distinguishes PEAK from other competitive brands.

It is reported that in addition to the two franchised stores in Los Angeles, PEAK has also received invitations from some well-known businesses in the United States, and is currently in further negotiation. This means that if we fully grasp these business opportunities, PEAK will be able to borrow their chains market , establish its own sales network in the United States, and accelerate the goal of PEAK to take root in the American market. "Opening a store in the United States is a milestone in PEAK's journey to internationalize the market." CEO Xu Zhihua said that PEAK hopes to use the strong radiation ability of the United States in the global market to penetrate into the broader international market, become a truly famous international brand, and become a truly Chinese business card.

In the world, PEAK is also tapping the market potential with the help of local marketing resources and dealers. The national sports resources sponsored by PEAK have penetrated into many countries and regions, such as New Zealand, Iran, Serbia, Australia, and so on. Using its local influence and appeal, PEAK has successfully launched its own brand into the local market. At present, PEAK has more than 200 agent sales outlets in the world. {page_break}

　 Alliance fever

Finger the NBA championship

Since PEAK launched its "brand internationalization" strategy, its most successful sports marketing and maximized use of resources is NBA. As an official partner of the NBA, Peak made full use of NBA resources to quickly open its popularity in the professional basketball market in the United States. Now, PEAK has finally become the leader of Chinese sports brands in exploring overseas markets, and for the first time, it has opened Chinese sports brand stores in such a super international metropolis as Los Angeles.

On the day when the Los Angeles store opened, Peak also announced that it had formed a strategic partnership with the Miami Heat, which has James, Wade and Bosh. The signing of the Heat is another positive signal for PEAK to strengthen cooperation with the NBA and further develop the American market. As we all know, the Heat are the most popular team to win the championship this season. With James, Wade and Bosh as the "three giants", they have great appeal in the NBA and the world. Stephen Weber, executive vice president of marketing of Miami Heat, said: "The PEAK brand has a dominant power in the sports goods market, and the Heat is one of the best teams in the NBA. We are willing to unite with PEAK to form an alliance to better serve fans and consumers."

"PEAK's goal is to cooperate with the best team and the most enterprising player in the world." At the ribbon cutting ceremony of PEAK's U.S. flagship store and the Miami Heat cooperation signing ceremony held on the same day, PEAK CEO Xu Zhihua said that the Miami Heat is one of the most concerned and best NBA teams in the world, and PEAK hopes to help this team to win the NBA championship.

In the new season, while maintaining the integrity of the lineup, the Heat selected Sean Battier, the signing star of Peak, known as "Batman", as their number one recruit this season. The introduction of Battier by Heat boss Alison is a "long premeditated" thing. The Heat have very unified opinions on the introduction of Battier. The general manager, head coach and key players all believe that Battier's joining will add an important weight to the team's championship. Some media suggested that the Heat had organized a horrible "Big Four".