Mr. L.JERRY, General Manager, Mr. Zhang Yang

To be my own clothing brand is my ideal.

At the age of 22, he was a student of fashion design department of Dalian Institute of light industry. At the age of 25, he was a designer of a well-known clothing company. He was 27 years old and created his own clothing brand, he said.

Running your own clothing brand is your dream.

He is

。

Langerry is the founder of clothing brand.

Alternative designers, alternative operators.

With the deepening of the economic crisis, the consumption of globalization has shrunk, and the competition in the clothing market has been intensifying.

Many companies in the industry are facing difficulties in operation, and a large number of garment companies are facing closure.

At the same time, the crisis has also achieved opportunities. In the face of this economic trend, a small number of strong clothing and apparel companies have sprung up.

To this end, we have interviewed Zhang Yang, general manager of Langerry Garments Co., Ltd. as an outstanding representative. I hope he can tell us the secret of the success of the company and how to succeed in such a depressed world environment.

Reporter: Hello, Zhang! I'm glad to be able to interview you today.

As a famous company in the field of work clothes, uniforms, and professional wear, the company has achieved a very substantial sales performance last year under the condition of economic recession. It has greatly improved over the past two years and has a high popularity in the industry.

I would like to ask how did you do that? Can you give us an analysis of the economic situation of the clothing industry and the main initiatives of your company?

Zhang: first of all, allow me to thank all the major enterprises and institutions that have always liked our Langerry brand, and the consumers, because of their support.

The better we get, the better we are today.

As for the clothing industry situation last year, I can probably summarize the following 2 points:

1., clothing consumption pays more attention to price performance ratio.

Affected by the financial crisis, consumption is becoming increasingly tight.

Too expensive brands are not easily accepted by consumers.

Consumers' consumption psychology is generally more mature and rational, paying more attention to the intrinsic quality of products such as cost performance, fabric style, technology content, brand quality, after sale service and so on.

While improving the development of their products, the formal enterprises should also control the rise of costs and get out of an affordable road.

2, competition is becoming increasingly fierce.

In terms of professional wear, first of all, domestic manufacturers are almost exclusively using foreign technology, and the quality of products is almost the same.

Secondly, there are few changes in formal style, fabric and edition, and there is not much difference in product design.

Lastly, traditional channels such as exclusive stores and shopping malls are also used in marketing.

Therefore, the homogeneous competition between them is increasingly fierce.

Reporter: what do you think of the development of our clothing industry in such an economic environment? What are your strategies and plans?

Zhang: I think we should break the two traditional ideas.

First, design, Lang Jerry clothing as the leading fashion fashion company, is committed to building the best brand clothing company in Beijing. It always focuses on the design and manufacture of fashionable work clothes and professional wear.

On the basis of traditional classic design, we vigorously integrate into fashion elements and strive to develop the concept of "customization" to the extreme.

With innovative awareness and constant pursuit of outstanding brand development, as a banner enterprise of the textile and garment industry, Lang Jerry's clothing constantly leads the wave of development and pformation of Chinese industrial clothing, subverting the stereotyped cognition of people's work clothes.

The two is quality.

Langerry's dress is exquisite, and from the whole to every detail, it is perfect. From the selection of high-grade fabrics and exquisite and efficient production process, it embodies the extraordinary charm of Langerry's dress.

Reporter: Thank Zhang Zhang for accepting our interview in his busy schedule. I hope your comments can have some guidance and reference for other clothing companies.

I hope I can interview you again later.